Talking about your brand only through your own platforms will not cover much territory. You will also find it difficult to gather the manpower necessary to reach out to every nook and corner of the online world. What do you do in that case? You get others to talk about your brand in their personal capacities. If a certain number of your existing customers mention your brand in their circles, you will create a lot of ripples in the water without actually throwing in a stone yourself!
To get people talking about your brand, you have to disseminate information that they will feel interested to share. For example, if you are offering a 15% discount on your products for the month of March, you have to make that known to as many contacts as possible. Along with the information, you must provide tools for users to share this with their pals easily. No user will hunt out for a share button on your web page if you hide it among clutter! Put it out right there for people to share instantly.
Another point to keep in mind here is that your content must not be too full of yourself and your brand. Such content doesn’t interest the readers enough to share it among themselves. They take it that you have a strong PR machinery to do the promotion for your brand. Moreover, if your products and services are marketed with such abandon, you can expect netizens to gloss over and leave the sharing task to others. Be assured in your marketing message and do not go over the top.
Always maintain credibility in your branding efforts if you want people to share your content on their own accord. People feel a sense of belonging with brands that take their opinions into consideration. Engage the people on your networks through social media polls, contests and opinion sharing threads. When these users feel that your brand belongs to them as well that they will willingly talk and refer your products and services. This will also help you build up a steady base of loyal customers. You must note here that marketing messages that are too subtle or too in-your-face are both not ideal for this kind of online marketing. You must hit the hammer on the head of the nail and not get fancy!