Google FeedBurner Feed Optimization

Syndicate your website’s content to attract more readers

Google Feedburner feed service provides the small business owner a method of powering up and managing website RSS feeds.You need to already have an RSS set up before you use the Feedburner service.If you are using any CMS such as WordPress or blogger for your website then you will have your RSS feed already. Syndicating your blog’s content is one of the bare minimum requirements to attract more readers. Usually, your blog theme or template by default takes care of exposing your RSS or ATOM feeds to the readers.

But by Google FeedBurner feed services, a number of features can be added to your blog rss feed and the subscription and traffic received via feed can be tracked. Most bloggers, though, forget to optimize their feeds for the best results in terms of look and feel as well as to promote their content. We at 7Boats help you to optimize your feed for better content syndication and search engine promotion. If you are not that way tech savvy or lacking time for all these in-depth technical tasks, then you are at right place. We will do it for your website. You can focus somewhere else where you need to devote your time the most.

Analyzing Your RSS Feed

Google Feedburner gives you access to basic tracking and subscriber stats. You’ll be able to view the following:

• Number of feed subscribers
• Page content viewed
• Geographical location of subscribers
• The RSS readers your subscribers are using to view the feed
• Number of page views and clicks

Optimizing Your RSS Feed

Google Feedburner provides a rich toolset for RSS optimization. Here’s a list of some of the more important optimization tools.

• Feed consolidation (if you have multiple feeds)
• Setting up Podcast feeds
• Ability to include photos from Flickr or Buzznet
• Publicizing your location using latitude and longitude Geotags
• Visual formatting options for your feed
• Social media integration
• Ability to brand your feed by including your company logo
• Easily change your feed title and subscription

Publicizing Your RSS Feed

Feedburner has a great toolset for publicizing your RSS feed. Below is a summary of the more important tools.

• Create ads showing the most recent headlines from your feed
• Tools for promoting your RSS feed on other websites
• Ability to create email subscriptions for your RSS feed
• Ability to “ping” RSS reader services when you post new content
• Tools for promoting your feed circulation
• Allowing others to distribute your content while retaining copyright privileges
• Feed protection services

Monetizing Your RSS Feed

Because Google owns Feedburner, they have integrated the Adsense platform into the RSS feed creation for monetization purposes. You can easily set up and integrate targeted Adsense ads within your feed. As people click the ads, you rack up profits.

Troubleshooting Your RSS Feed

Feedburner features a report called “FeedMedic.”
FeedMedic reports any general problems with your feed’s technical validity or FeedBurner’s ability to connect to your server. It’s a quick and simple way to uncover any technical issues or problems with your feed.