Paid Advertising Services, Pay Per Click (PPC) Services, Adwords & Facebook

Benefits of AdWords

• Get more customers for your business: Advertise to people searching on Google paid advertising network
• Reach people actively looking for information about your products and services online
• Easily control costs – pay only when people click on your ad

The Benefits of Facebook Advertising

Facebook is one of the greatest paid advertising platforms to be spending your advertising dollars on. Facebook has over 600 million users, 250 million of which are very active on any given day. Each of these members has an average of 130 -150 Friends. Think of the amount of people you can reach by setting up a proper, effective Facebook ad.

How Facebook Ads Work

For those of you that are familiar with Google ads the basic functionality is the same for Facebook paid advertising. The major difference with Facebook ads is that you can be very specific directly targeting your market. For example if you only want 21 year old males with birthdays on June 10th that like cricket, you can choose to target only these individuals. Facebook ads will help you run a very profitable advertising campaign specifically directed toward your target niche.

Unlike Google paid advertising once someone has clicked your ad and “liked” your page it doesn’t stop there. Although your running a very targeted ad there are millions of users that don’t fill out all of their interests and therefore the ads that you are running are probably not reaching your full target market. This is where Facebook really shows its magic.

The Snowball Effect

The thing that is very unique to Facebook paid advertising is that once someone has clicked on your ad and “liked” your business page it will show up on their wall for everyone they are friends with to see. What does this mean? Say you start off with 100 fans and you decide to run an ad with a 100$ budget for a week with an average of a 1$ cost per click so that would be 100 clicks. From these clicks 25% “like” your page resulting in 25 new fans. Your 25 new fans all have an average of 130 friends. With those 25 new fans you will have your company with a direct “referral” to 3250 people. Out of those 3250 people statistics show that between 1 and 5 % of people will “like” your business because their friends do. So the $25 dollars it cost you to get the initial fans will quickly turn into generating 163 referral friends. The $1 per click is now really costing you around $0.14. Not a bad deal!

How We help

Reach targeted leads that will be funneled to your website, instead of your competitor’s. We help you properly setup Google Adwords and Facebook Ads to channelize maximum advertising benefit for your business. Cost effective strategies with effective Ad copy writing, landing page design and optimizing advertising campaigns.

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