Internet marketing is all about making your presence felt so that people who are looking for you find you easily. However, once they find you, your website must have enough in it to impress the incoming visitors. User-friendly websites have the ability to entice the users into clicking or checking out the different pages of your website. Startups put in a great deal of effort into bringing online visitors to their websites. It becomes imperative for them to make these opportunities count. If the user is not happy with the website that they have, they are less likely to come back again!
Brands and established names in the industry do not have to carry this burden. Because of their internet marketing budget (lavish and flexible), they can afford to get away with a website that chooses flamboyance and brand leverage over usability. Startups cannot do that. They need the word-of-mouth publicity online that only internet users can give them. Without the support of these users, the startups will not be able to reach out their website to a wider range of potential customers. On the other hand, if the online visitors to their website are happy with what they get, they will surely share their find on social media networks or even on StumbleUpon.
How can websites be made user-friendly? Firstly, get rid of that Flash intro that pops up each time a visitor comes calling on your website. Such welcoming gestures are passé and users are repelled by such wastage of time and bandwidth. You can do so much more by investing that creativity in developing a better home page for your website. Secondly, fix all broken web links on your website. Users hate to head into a nowhere zone by clicking on an anchor text. Reduce the number of web links if you can’t support them all but do not leave loose ends.
Finally, work on the navigation of your website. Make it smoother and flexible for your users. Put up proper bread-crumbs so that users know where they are and how they can go to another web page within your website without tracing back the way they came. A website can make or break by its navigation scheme. Of course, have a sitemap to guide users through your website. Having sitemaps also help search engine crawlers to index your website. So it’s a must-have for your website!
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