Have you ever read an article and thought, “Haven’t I read this somewhere before?” I know I have. If you’ve been in anywhere near online marketing for six months or longer you’ve probably read numerous versions of the same regurgitated marketing advice again and again. Feel free to nod your head if you’ve read something closely resembling these headlines in your RSS:
- Top 10 WordPress Plugins for Your Blog
- Forty Ways to Start Guest Posting
- The Best 7-Ways to Get Motivated in 2013
While posts like this continue being published across hundreds of marketing blogs, you’ve got to admit that “tips” articles get pretty stale after awhile. If you’re planning to publish an article in 2013, unless you’ve written something truly innovative you’ll probably be disappointed with the results you get. Fortunately, there’s a new way to create content actually requires less work and makes you look like more of an expert. It’s called writing about what you’ve done and it’s going to be a big part of my content marketing strategy in 2013.
Making the Switch
If you’ve been stuck in a rut writing “tip” themed articles in the past, it’s okay and I need you to know that it’s not your fault. After all, it’s what you’ve been taught to do from hundreds of marketing articles online. But when you think about it, is this really the type of content you as a reader invest your time consuming on a regular basis? Probably not if the style of content being consumed on the fastest growing blogs is any indicator.
Many of the most popular internet marketing blogs on the internet right now include SmartPassiveIncome.com, LifestyleBusinessPodcast.com, and YoungPrePro.com. Notice a trend in their content? The majority of the content is about stuff these entrepreneurs are actually doing. Often, all these blogs do is write about what they are in the process of accomplishing with their own business.
Why Writing About Your Experiences Works… And Why It’s Actually Easier Than What You’ve Been Doing
So why are people attracted to this form of content? For one, it’s easy to be unique when you write based on experience. If you decide to test something as mundane documenting how much traffic you receive from commenting on forums. This simple, low-cost test could be the start of a series of posts about your discovery of forum marketing. Just tell the story as it happened and you’ll probably find that some people are interesting it.
The second reason writing about something you’re experiencing is that it’s easier for people to connect to the real world. Yes, a tips article can be helpful to provide you with the five reasons I should include an email intake form on my blog. But there’s something about writing about an experience that you’ve actually tested, failed or succeeded at that can set you apart from other content creators.
Finally, believe it or not, writing about experiments or experiences that happen to you might actually be a lot easier than writing traditional advice posts that often require a lot of research. When you write about things you’ve done you can just document what you do, what you felt, or what your thought process was at the time of writing. And you don’t need to be the smartest guy in the room to get noticed for this type of content either. You just need to be yourself.
Brett Lindenberg is a active blogger that writes about lead generation and content development on his blog. Visit his website to learn how to build your first 1,000 leads online.