Have you ever wondered how your website, or internet marketing methods add up against the competition? Do you sometimes feel as though you need some extra incentive to go the extra mile and break out of your normal marketing routine? Well, if this sounds like you, you might consider entering your company into the Web Marketing Association’s annual WebAward Competition.
Open to any and all organizations or individuals with active, commercial sites and social media activity, this competition is in its 16th year and assesses websites in over 90 industries, such as advertising, insurance and legal, among others. Hoping to provide recognition where necessary, the WebAward helps boost morale by acknowledging laborious efforts ingenuity where necessary, which will in turn only lead to more productivity and progress.
The competition is also a great way to gauge the effectiveness of your marketing efforts, as you can compare your work with that of other companies. Entries are judged across seven areas including: design, innovation, interactivity, technology, content, copywriting and ease of use to target, and they are gauged on a 1-10 point-scale.
Like many competitions, the WebAward competition has varying levels of awards. Participants can be acknowledged in the “Best of Show Website,” “Best Website of Industry,” “Outstanding Website,” “Standard of Excellence,” “Top Agency Award,” or “Outstanding Website Developer Award” categories, with only one winner being named the overall “Best of Show.” The other categories may have multiple winners, but the “Best of Show” is definitely the top honor.
Although entrance into the competition is now closed for this year, you and you company can always try again in 2013 if you missed it. An international contest, entries come from businesses and entities all over the world, including Mexico, the U.S., Germany, and Greenland, just to name a few. Some notable winners of the past include, AAA, Accenture and CBS Interactive, but there are countless others who share the accolades.
So, if you want think your company needs an honest, impartial assessment of its web marketing efforts, participating in the WebAward competition might be just what the doctor ordered. It is an investment in professional development and, as there is no way to walk away without learning something, this process helps insures your company’s future growth.
Carol Wilson is a freelance insurance business writer who is in the midst of creating her very own business insurance guide for consumers. In the meantime, she likes to share her knowledge of business insurance and other business related topics such as marketing to small business owners, entrepreneurs, and other corporate moguls. She welcomes your comments at [email protected].