What is Content Curation

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Content Curation

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Content Curation, in simple terms, is to discover, gather and present web content based on their specific subject matter. The concept is age old – we are prone to collect and catalogue the best of human inventions and have looked at those as the right sources of knowledge to solve our needs. Content Curation has become essential in the age of Internet. In fact, it has every potential to bring more order and utility to the social web. In addition, it will add voice as well as point of view to businesses, connecting them with customers. This, in turn, will create a communication channel based on valued content instead of marketing messages created by brands.

Content Curation is classified into five categories:

  • Aggregation – This practice involves curating the most relevant content into one single location. Aggregation is widely practiced when it comes to Content Curation. Most of the online service providers use this form of content curation.

  • Elevation – In this practice, a more general insight or trend is drafted from a mass of regular content published online.

  • Distillation – As the name suggests, this practice distill the noise about a specific topic to the most relevant and important concept. Most of the social content curation follows this practice.

  • Chronology – This practice follows the chronological order. It is also termed as historiographical content curation. It presents the curated information based on a timeline, showing the evolution of the topic.

  • Mashups – This is the practice of merging different content that deal with a specific topic. It helps to create a new and unique point of view for the same topic.

A large number of tools and sites provide content curation service. However, it needs one essential skill on your part – your ability to filer the content. And to do so, you need to listen what people are discussing out there i.e. the hot trends and the buzzwords on the Internet. The best way to listen what people are discussing is through Twitter and RSS feed. While the micro-blogging site will help you to track relevant content that people are posting, RSS will help you track content production of the sites where you have subscribed.

Coming back to Content Curation, there are several sites and tools to help you in the process. Some of these include Scoop.it, Storify, Bundlr, and Pearltrees. The last site mentioned here is widely gaining popularity among content marketers.

Now if you are thinking why you should consider curating content in the very first place, keep your eyes open for our next post. In the meanwhile, don’t forget to check the aforementioned sites for Content Curation and let us know if you find some other resources.