SEO, even after all these years, is largely misunderstood by the very clients who hire professionals to do the job for them. There is a stark mismatch between how the SEO team looks at deliverables and how clients perceive them. Look at this example to understand the point better. Suppose you, as a …
Continue Reading about What Clients of SEO Expect and What You Can Give Them →
A week back there was this massive Black Friday sale. People were jostling online to grab the best and the latest products at throwaway prices. If you have participated in similar jostling sessions online or offline, you know that more often than not, when the prices hit rock bottom, you end up …
Continue Reading about Digital Marketing Insight: Selling to People who Don’t Know You →
JotForm is launching the Theme Store on Dec. 15 which is an innovative peer-to-peer marketplace for online forms. The forms are created using the Form Designer, a form creator technology that allows fully customizable and potentially wildly creative forms to be made using the easy point-and-click …
Continue Reading about The Theme Store: How to Get a Website Form Without Having to Create One →
The Panda updates of Google are always looming around the corner, checking up websites that are flouting the rules. Webmasters and internet marketers are perennially wondering about how their websites fare on Panda’s score sheets. The sheer range of aspects that Panda takes into account makes it …
Continue Reading about Google Leaked Panda 4.1: Some Lessons Learnt →
The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s draw up an analogy from the …
Continue Reading about Online Branding: Get ‘Real’ People Onboard →
Regular readers of popular blogs like problogger.net understand the significance of the title here. To take the clock back a while, the domain of marketing is divided roughly into two forms: the traditional and the digital. The former comprises of the usual marketing machinery that are tried and …
Continue Reading about Blend Traditional Marketing with the Digital →
