As a digital marketer running a startup, I cannot emphasize enough the value of time. By time, I do not mean the hours on the clock. I mean work time. This is the time when work is done, when productivity is achieved, a time where there is no diluted hour. I have noted how it is so much easier to …
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What is the most common grouse of a digital marketer or even a digital marketing team? There is not enough content! Some online marketing firms work with a couple of content creators while some teams employ a horde of them. All of them are tasked with a single objective: produce ‘fresh’ content …
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What is content shock? Do you know what is content shock? The face of content marketing has changed a great deal in the last couple of years. The most fundamental change was the need for it as an absolute must for digital marketing. Every online brand, even offline ones, know the importance of …
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Every website has a number of pages that do not add value to it. These pages are just there! They have little value additions in the form of user interaction. They are not that informative either. In fact, some of these pages can contain duplicate content, broken links or wrong navigation. In …
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