Video Abstract –
1. More research oriented and resourceful expert content writing is required now for strong online presence. It needs skilled professional writers with business analytics & research skill.
2. Skilled workforce with updating knowledge on latest changes in digital marketing scenario is required. Those days of half-baked 5-10 SEO keywords are gone. Now it needs 360 degree branding. So Expert professionals are required.
3. It is still the most favorable & cost effective advertising channel out of all mediums. You can reach more and more potential customers immediately. Also this has clear metrics to monitor your return.
So for a better new-age digital marketing campaign, you should invest more & keep a consistent budget per month to gain long term benefits.