SEO is evolving everyday and along with that all the procedures of getting good SEO positions for the websites are getting changed. Unlike a few years ago, the Penguin and Panda updates of Google have helped the users getting a better experience of using search engine. The target is to increase relevancy of search results and to eliminate spam as much as possible.
We have a few suggestions for you to do that. With a few tips, you get to improve your SEO experience.
1. Unique Text
The best thing you can think of to rank your page higher is unique and good quality content. Duplicate content is a strict no no while unique contents increase the value of what you are willing to say. This has two-fold benefits viz. attracting more readers and getting good SERPs.
2. Anchor Text
If you diversify both the internal and external anchor texts, it will be easier to avoid being flagged as spam. Different variants of the same keyword, descriptive text can make the difference.
3. Link Building has Changed
Keep changing the link building procedures from time to time. This produces backlinks naturally. You can focus on guest posts but, you should also explore other link building methods for better quality links.
4. Diversify Traffic Sources
Google is the top searcher till date. But, the frequent algorithm change can damage your site at times. So, depend on a number of different sources. Diversifying your traffic sources can protect you in future and reduce the risk of being wiped out.
Believe it or not, an interesting video can make the difference. Videos are often searched for and viewed by people who seldom read text contents. It has the capacity to bring referral traffic too.
7. Keep Mobile Users in Mind
Smart phones and tablets have already make experts think that internet search through mobile will surpass doing the same with internet by 2014. So, the websites surely need to be optimized for mobile usage. A responsive design can make the process easier for mobile users. After all, you cannot afford to lose potential traffic on mobile.