The new Facebook’s Nearby mobile check-in is specially designed for the Androids. This helps finding out business related information and reviews usually received from a search engine. Facebook can now offer maps, social endorsements, and business info on the go. The Gowalla team, acquired by Facebook in 2011 has created this Nearby function. Let’s have a look at the different methods in which the marketers can feature in the Nearby results.
Make Your Page Appear:
People can search by business name or category and can see what is close by.
The closest among the Nearby businesses won’t necessarily appear first. This can happen according to the newsfeed content.
Still, the results they see are based on friend activity, check-ins, reviews, personal preferences as determined by Facebook, and more.
It can be optimized by giving out incentives for reviews, by building engagement on the page, and check-ins. You should add the like button to the website for building the network.
Optimize Your Facebook Page for Discovery:
If somebody can find out what they are looking for, without even knowing the business name, that helps the business a lot. The keywords related to the service or the product should be enough. There are few other ways in which your page can be optimized through the Nearby option.
First you need to check the category. It should be the right one. If you have a bar, you should be in the category of pub, bar, café, restaurant, etc. Try to have the relevant category name included in the business name too.
Facebook Page Optimization for Conversion:
A conversion can help a person in discovering the business through Facebooks Nearby. Visitors just walk into your world of business and you need to make them feel at home. You cannot afford to make them waste hours in finding a business listing. Even after wasting so much of time, they won’t be happy with a phone number only. This may keep them thumbing through to a next result.
You need to keep updating your business hours and verify your address to ensure that it is correct. Facebook Nearby on a mobile will ensure that the directions maps given online are correct.