| Introduction to SEO/SXO |
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Business analysis |
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00:10:00 |
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SEO |
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00:15:00 |
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How Search Engines read a website? |
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00:25:00 |
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Latent Semantic Indexing |
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00:20:00 |
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Anatomy of a SERP |
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00:40:00 |
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Google Ranking Factors |
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01:30:00 |
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Keyword Research |
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00:45:00 |
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Competition Analysis |
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00:35:00 |
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On-page SEO Factors |
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00:45:00 |
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Landing Page Guidelines |
FREE |
00:20:00 |
| On-page SEO fundamentals |
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SEO Title Tags |
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00:15:00 |
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Meta Description |
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00:15:00 |
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Meta Keywords |
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00:15:00 |
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SEO Permalink Structure |
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00:15:00 |
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Breadcrumbs & SILO Content Structure |
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00:30:00 |
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Heading Tags – H1, H2, H3, H4, H5, H6 |
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00:10:00 |
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Image ALT Tags |
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00:15:00 |
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Keyword Proximity |
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00:15:00 |
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Keyword Density & Consistency |
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00:25:00 |
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SEO Content writing style |
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00:10:00 |
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Contextual Internal & External Links |
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00:25:00 |
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On-page SEO for a Self-Hosted WordPress Web page |
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00:35:00 |
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How to write SEO meta tags for non wordpress websites (HTML/PHP) |
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00:10:00 |
| Advanced SEO |
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301 Permanent Redirect and Canonical Tags |
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00:30:00 |
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Sitemap |
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00:20:00 |
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Robots.txt and Meta Robot |
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00:25:00 |
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Text to HTML Ratio |
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00:15:00 |
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Geo Tagging |
FREE |
00:10:00 |
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404-Error – Broken Links |
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00:15:00 |
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Page Caching & Page Speed |
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00:15:00 |
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RSS Feed |
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00:20:00 |
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Open Graph |
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00:15:00 |
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Rich Snippets |
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00:20:00 |
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Mobile Responsiveness |
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00:07:00 |
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Boilerplate Content & Cornerstone content |
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00:10:00 |
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What is Keyword cannibalization |
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00:15:00 |
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Various SEO Audit Tools |
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00:30:00 |
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SEO Glossary |
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00:30:00 |
| Off-page SEO |
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Types of Links |
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00:20:00 |
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NoFollow, DoFollow Links and PageRank |
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00:35:00 |
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Anchor Text and Natural Link Profile |
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00:25:00 |
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Link Building Best Practices, PA and DA |
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00:20:00 |
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Link Pyramid & Link Wheel |
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00:10:00 |
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How to Find Relevant Sites for Backlinks |
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01:00:00 |
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FFA / MFA Sites |
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00:10:00 |
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SEO Don’ts (Black-hat Techniques) |
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00:20:00 |
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Starter Guide for SEO by Google |
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02:00:00 |
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SEO for beginners Handbook by SEJ |
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02:00:00 |
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SEO Checklist for New Websites – Useful Third Party Resource |
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00:18:00 |
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Black Hat SEO |
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00:05:00 |
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Black hat SEO – Complete Guide |
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00:30:00 |
| Local SEO |
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Google Local SEO & Map Listing |
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00:15:00 |
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Bulk Location upload via Google Places or Google Local |
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00:25:00 |
| ECommerce SEO |
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ECommerce SEO |
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00:30:00 |
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What to consider while creating Robots.txt file for ecommerce sites |
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00:15:00 |
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5 Tips to optimize Ecommerce product detail page |
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00:10:00 |
| Multi-lingual SEO |
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SEO for Multi-Lingual Websites |
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00:30:00 |
| Google Search Console |
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Google Webmaster Tools (GWT) or Search Console |
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01:30:00 |
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Top 3 ways to combat Google Penalty |
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00:15:00 |
| Google Analytics |
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Google Analytics – What to do and what to get? |
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00:20:00 |
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Analytics Tracking Code |
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00:10:00 |
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Analytics Goal Setup |
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00:15:00 |
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Analytics Funnel View |
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00:15:00 |
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Analytics Ecommerce tracking and WordPress plugin |
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00:15:00 |
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How to Check Analytics and Derive Custom Report |
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00:10:00 |
| Evaluation Test |
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SEO Exam |
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00:45:00 |
| Job Placement |
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Recent Digital Marketing Jobs |
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00:10:00 |
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Upload your CV |
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00:15:00 |
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Placement Feedback Form |
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00:15:00 |
