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Become Google adwords certified professional. Google Adwords training course, Online mode and classroom in Kolkata. PPC/CPC, eCPC, CPA, CPV, CPM ads. Retargeting/Remarketing, Ecommerce/Shopping ads, Search ads, Display ads, Gmail ads, HTML5 Ads, Mobile ads, Video ads, Bidding strategies, Overdelivery, Budget & audience targeting, Dynamic Ads, Call Ads & more. Join today and become a Google adwords specialist with live case studies & projects.
The fifth chapter is based on the significance, planning and execution of pay per click and Google Adwords. After completing this chapter you would be able to operate the paid ad campaign. Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students.
We have usually seen that students take great interest in understanding the bidding process. The concepts of manual bidding, automatic bidding and flexible bidding are covered under this course. Then we shall show you the various types of ads & the search or display network is also explained in this chapter. Various types of ads like, image/display, shopping, video, mobile and dynamic ads are explained with examples.
The steps of adwords are explained with practical examples like camping, ad groups, ad copy. How to choose keywords and the difference between keywords like Broad, Phrase, Exact, Negative are explained.Then the next steps of this process are, making ad extension, automation rule, quality score, policy, Image Ad Types . Google Adwords & Analytics are very crucial for a person who wants to work in Digital Marketing Field.
It is very necessary for a an Internet marketing Professional to know about this topics in details to get a leverage in the career front. So once you have learnt these techniques the final part of this chapter would deal with the Conversion Tracking, Remarketing & Other Media Buying Techniques.
A brief about the topics covered in this chapter:-
- Definition PPC/CPC & PPA/CPA, Google Adwords
- Concept of Bidding
- Analytics & Adwords.
- Conversion Tracking, Remarketing
- Other Media Buying Techniques.
After completing this chapter you would be able to:- Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.
|Adwords Concept Pointers||00:30:00|
|What is Adwords||00:10:00|
|Definition of PPC/CPC & PPA/CPA, Enhanced CPC||00:25:00|
|Types of Ad Networks: Search, Display, Shopping, Video, Mobile||00:25:00|
|Image Ad Types||00:07:00|
|Broad Match Modifier||00:10:00|
|Ad Group & Ad Copy||00:25:00|
|Dynamic Remarketing Campaigns – Google Adwords||00:45:00|
|How to setup Google Ads conversion tracking code [ new ad interface]||00:10:00|
|Adwords Reports & Optimization||00:15:00|
|AdWords Campaign Report||00:05:00|
|Adwords Help Center||00:10:00|
|How to create a search network only PPC campaign||00:30:00|
|Google Search Ad Setup for a Tour Operator [New Ad Interface]||00:30:00|
|Adwords Search Ads – Concept Excel Sheet||00:30:00|
|How to create a display network only campaign||00:30:00|
|How to create video ad campaigns||00:15:00|
|How to setup shopping ad campaign (With New Google Ads interface)||00:20:00|
|Adwords new updates May 2018||00:30:00|
|Google adwords new interface with 7 exclusive new features||00:15:00|
|How to create Gmail Ads?||00:10:00|
|Google Call Only Ad Campaign Setup & Conversion Tracking [New Google Ads Interface]||00:21:00|
|Dynamic Search Ads||00:10:00|
|What is Free Clicks in Adwords?||00:10:00|
|Measuring performance in Search network Ads||00:20:00|
|Measuring Display Ad performance||00:20:00|
|Measure Video Ad Performance||00:20:00|
|Non-skippable Video Ads||00:10:00|
|Monitor & Optimize Your Shopping Campaign||00:30:00|
|120 Adwords Scripts to supercharge your PPC campaign||01:00:00|
|Analytics and AdWords||00:20:00|
|Useful Third Party Resources on SEM||06:40:00|
|Other Media Buying Techniques||00:15:00|
|Overdelivery in Google Adwords||00:10:00|
|Solved Question Answers for Adwords Fundamental||01:00:00|
|Solved Question Answers for Adwords Advanced Display Ads||01:00:00|
|Google Adwords Exam Study Materials||04:00:00|
|Google Adwords Exam Guide & Links||02:00:00|
|How to create a Bumper Video Ad campaign||00:15:00|
|Youtube TrueView Action Form Ads||00:45:00|
|Universal App Campaigns: What are They, Best Practices & Setup||00:30:00|
|The Adwords Quiz||01:00:00|
|Live Online Classes|
|How to setup a new Google Ads account [Google Expert Account; Not Google Ad Express]||00:05:00|
|Google Ads Class 1 Intro and Search Ads – VM-652020||02:00:00|
|Google Ads Class 2-Display-Video-Ads-VM-652020||01:40:00|
|Google Search Ads Set up Practical for a SAP Course||00:45:00|