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How Digital Marketing helps Small Businesses

digital marketing is helpful for small businesses

Small businesses have strong competition coming from the larger players in the market, simply by virtue of their budget constraints. Smaller companies don’t have the expansive budget that larger brands have. But to stay relevant in the market, smaller companies have to work out a marketing strategy. In the traditional mode of marketing, smaller companies have no chance of being noticed amid the blitzkrieg of larger companies.

Digital marketing offers help to small businesses so that the field of competition is somewhat levelled.

You need to know how this is possible, where digital marketing gives small businesses a much needed boost.

Firstly, digital marketing gives the opportunity to smaller businesses to take their content to a wider audience. Previously, these companies were only known among people geographically closer to them. To the world at large, the company and its products and services were unknown. Digital marketing takes your small business to an untapped market where they are potential customers. That is a huge boost to a growing business.

Secondly, digital marketing is a highly cost effective. Traditional forms of marketing can burn a hole through your pocket. For example, advertising on TV or newspapers is an expensive proposition, something that smaller brands cannot afford. With digital marketing, they can advertise online on social media platforms or search engine pages. It gives them exposure, grabs eyeballs but all at a much lower advertising budget. So, the cost effective factor is very much there.

Thirdly, the return on investment or ROI is quite high for digital marketing. As such, the only tools required by a digital marketer are a laptop and an internet connection! You don’t need a plush office or several people running the show. A small company can get a small team onboard and get the work done. While it takes so little to get online and noticed, the digital marketing efforts done through this means brings your company to the notice of thousands of netizens.

Finally, small businesses have a unique opportunity to even beating their much-fancied larger rivals through digital marketing. Carefully crafted content have the ability to go viral online. Similarly, planned content marketing or innovative social media can turn the tables in a jiffy and get you customers and clients in large numbers.

Digital marketing can be a real winner for smaller businesses.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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