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How to Start a Digital Marketing Agency?

digital marketing agency

To start a digital marketing agency, you need to have a mix of skills, determination, some capital money and lots of contacts to tap for business. While it may take you a couple of years to get the digital marketing agency up and running, the initial stages is also the time when you learn some invaluable lessons in entrepreneurship and problem solving. Later on, when the agency is well established and flying on its own, you will find these lessons are useful in cutting down on mistakes.

If you are the founder of a digital marketing agency, you need all-round skills. You cannot be a specialized player in only one aspect of digital marketing. It may be that your forte is something, like social media marketing, but you need to understand the basics of everything under the ambit of digital marketing. This is crucial because in the very early stages of your agency, you may have to do all the work, or train people working for you. If you don’t have the all-round skills now, develop them before launching your agency.

The second point you should keep in mind is that you need to develop contacts through networking. Digital marketing agencies need business and when your agency is running, it will need the money of clients to move forward. While you develop skills as a complete digital marketer, you should actively network with people you know. They may be former colleagues, clients you handled while working in a previous organization, peers or anyone in this industry. Social media profiles are very helpful in this kind of networking.

Next is that you need to keep aside enough money to sustain your digital marketing agency for a year or two, even when there is little business coming in. That is why most entrepreneurs work in a full-time setup while they build up their agency. It means you have to work during the weekends or long hours into the night! But it will keep you solvent till your agency is able to fund itself. Also, you need to hire a tax consultant. You may be good with taxes but a consultant takes the pressure off you and you can work on your core business area. Tax consultants can also save you valuable money and keep your paperwork tidy.

When you start a digital marketing agency, you have to work towards developing a niche market. In the initial stages, it will be cruel to say no to clients but when you work in areas where you are not comfortable, you will not be able to deliver results. That will have a negative impact on your agency’s reputation. Instead, work in areas where you have a strong insight and experience. This will give you positive results and that can go a long way in establishing your fledgling agency’s brand name.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 
  11. What are digital marketing campaigns?
  12. Are Digital Marketing Agencies Profitable?
  13. What are Digital Marketing Jobs?
  14. What are Digital Marketing Skills?
  15. Is Digital Marketing a Good Career Option?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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