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How will Digital Marketing add Value to Your Business?

digital-marketing-adds-value-to-your-businessPick up any survey on the future of marketing. You will find that anyone staying away from digital marketing, relying solely on traditional methods, will run out of business sooner than later. This is a clear indication that you have to embrace digital marketing if you want your business to flourish. Customers and clients at large prefer buying products and services through online means and that underlines the need for businesses and brands to jump onto the digital marketing bandwagon.

There are many different planks in which digital marketing will add value to your business.

  1. First up, conducting marketing through digital means improve your return on investment (ROI) significantly. The overhead costs, like maintaining an establishment or an office, goes down because everything can be encapsulated within a laptop! The different divisions of making a sale, like promotion, marketing and finally sales, are all achieved digitally. So, in a way, the number of personnel you need to run a business shoots down substantially. That adds to your profit margins as well.
  2. Secondly, digital marketing helps you improve your customer service. As a conscious customer yourself, you know that the only way to maintain brand loyalty is through active and interactive customer service. It is quite impossible to maintain competitive efficiency in this department if you are sticking to traditional means of marketing. By the time you reach out to disgruntled customers through traditional means, the costs and the time goes up way too much. You may not retain the customer even after incurring that!
  3. Thirdly, digital marketing gives you a good handle over predicting customer buying trends. In the online world, trends and patterns of customer purchases change within a short time. This is a dynamic field. Unless you are in the loop, you will lose out on business simply because you have not been alert in your business dealings and customer handling. Use of data analytics in digital marketing will ensure that you have the buying patterns of existing customers and potential ones at your fingertips. That will help you attune your marketing efforts toward targeted customer reach.
  4. Finally, market research is a key ingredient of digital marketing. In enriches your marketing efforts to a fine degree. It gives you ideas about customers’ latent demands and how a product or service might fare in the market. This will help brands and businesses to deliver products and services which meet the exact and precise demands of a customer. That will help improve sales simply because you are giving something the customer desperately wants, on a platter!

With such value addition, can you really keep digital marketing at bay?

Related readings:

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by top10company.in, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on Yourstory.in -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on

august

20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing

september

13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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Kolkata, India Head Office & North Kolkata Center

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Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
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