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What are Digital Marketing Campaigns?

digital marketing campaigns

True to the original meaning of the word ‘campaign’, in the digital marketing world it refers to planning and execution made toward reaching a desired objective. Digital marketing campaigns are conducted online and in such they are not very different from offline campaigns. The sustained effort to generate online leads, get them to engage with published content and finally drive them to a point of sale, those are three phases of a digital marketing campaign that you have to keep in mind.

A digital marketing campaign is designed in three tiers: planning, development and management. In the planning stage, the factors taken into account include identifying the targeted customers, the objective of the campaign and how long the campaign will be conducted. In the next stage of development, you have to consider the various digital marketing channels and how you are going to use them. You have to think about your marketing message and which is the best possible way to reach out to your audience. In the final stage, the question of management comes up, where you will have to evaluate what has been done. Evaluating the campaign will teach you lessons that will come in handy going forward.

There are various finer points in this broad categories or stages. For example, you have to consider the question of budget. Digital marketing campaigns, like every other campaign, are run on money. It is true that some of the digital marketing channels are free but you need to pay the experts who will work on them to optimize them for your brand. Budget plays the central role in deciding on a digital marketing campaign. With a bigger budget, you can work extensively and tap premium services of free platforms for better results. With a shoe-string budget, you have to pick and choose what’s best for the campaign because you can certainly not tap every online avenue available.

Research is the cornerstone of every digital marketing campaign. Before the campaign is launched, you will need data to back up your plans. Otherwise, you will end up throwing money and resources at the wrong end of the pool. With sufficient data gleaned from reliable sources, your campaign will have a stronger backbone. After all, you will need specialists to work on your campaign. Trained personnel alone have the best chance to take your campaign to the heights of success.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by top10company.in, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on Yourstory.in -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on

august

20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing

september

13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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+91 801 704 9042
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