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What are Digital Marketing Channels?

digital marketing channels

Any avenue or platform that helps in marketing products and services online can be labelled as a digital marketing channel. These are ways in which you sell or promote something online. Like the traditional model of marketing, digital marketing contains a marketing funnel as well, where leads are generated and then carried forward till the sale is clinched. The only difference is that the entire process is conducted online. So, the channels or pathways needed for the generation of leads and the final culmination in a sale is also different from traditional, offline methods.

Some of the most useful and effective digital marketing channels include:

  1. Social Media Marketing: This is surely the most popular and efficient way of connecting with your customers and tapping new ones. Social media networks like Facebook, Twitter and Instagram are getting more users every single day. Potentially, all of these users are consumers waiting to be tapped. By the use of tools offered by these social media networks, you can launch targeted marketing campaigns online so that you can reach out to users who are more likely to buy your products.

  2. Search Engine Optimization: This is another time-tested method of digital marketing. Using search engines to bring users to a website or blog is more effective in generating online leads. With the use of keywords that are keyed in by searchers in the search boxes, content is optimized. When the content shows up on search engine pages, users respond to them by clicking and visiting your website. If they like what they see, your job is done.

  3. Email Marketing: This channel of digital marketing is particularly useful for customer service and touching base with existing customers. Newsletters and promotions emails are sent to subscribers’ databases, informing them about products, services and other titbits. Receivers of these emails can respond through emails, phone calls or visits to websites.

  4. Online Advertising: Advertisements online can be paid or free. You can post ads on websites, blogs, search engine pages, social media networks and mobile apps. All of them fall under the ambit of online advertising. Like its traditional counterpart, the job of online ads is the same: grabbing eyeballs and leading potential customers to a services page to make a purchase.

  5. Website: Your biggest digital marketing channel is your website. A beautifully and logically designed website, with great content, is the best digital marketing channel. People visit websites more these days for information than make phone calls. If you have a good website, your digital marketing job is half-done. Websites can inform customers, encourage them to buy and even be a platform where they can buy.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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