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What are Digital Marketing Skills?

digital marketing campaignsLike the traditional form of marketing, a professional digital marketer needs multiple skills. Because this is a dynamic field, a digital marketer cannot rest on their laurels. They have to constantly learn new tricks and unlearn obsolete methods. Before we talk about the skills you need to become a digital marketer, you need to understand that there has to be some qualities in your personality to be successful in this field. For starters, you have to be open about accepting changes in this arena and work hard to keep yourself updated.

One of the most important skills you need to be a successful digital marketer is to have a nose for marketing. Be it digital or traditional mode, the tenets of marketing remain the same. In the digital field too, you have to reach out to your targeted audience, engage them with your marketing message and convert them into sales. The only difference is in the mode of marketing. Unless you have a knack for marketing, you cannot be successful here. So that’s skill number one.

Skill number two is that you need to be research oriented. Digital marketing is not done blindly. For every step you take, it is important to have data and stats backing you up. The good part about data on the internet is that it is mostly available for free. You only have to dig it out with the right tools. With a research oriented mind, you will be able to glean the data you need. Analyses of available data and a lot of comparisons and contrasts take you to the right decision in digital marketing. If number crunching bores you, this is not the field for you.

Digital marketing demands that you have the ability to learn quickly and adapt. Tools change every single day. So it may be that the techniques you learnt at the digital marketing academy are no longer used where you work. Surely no institute can predict technology for the future. What you have to do is learn on the job. There are free tutorials available online, along with paid ones. Self learning is crucial to staying relevant in digital marketing. So that’s a skill you sorely need.

Other than these soft skills, the others can be taught in a premiere digital marketing academy. Skills like social media marketing, SEO, email marketing, online reputation management, website designing and development and the like are all about learning the tricks and techniques. Digital marketing doesn’t demand sky-high academic qualifications. What it demands is a positive approach to pick up lessons and learning how to implement them. With these skills, you will shine as a digital marketer.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 
  11. What are digital marketing campaigns?
  12. Are Digital Marketing Agencies Profitable?
  13. What are Digital Marketing Jobs?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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