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Who is a Digital Marketing Specialist?

A digital marketing specialist is a multi-faceted job. If you are a digital marketing specialist, you will have to handle the online marketing department of a brand or company’s products and services. This involves promoting the brand online through various avenues and platforms, developing a marketing plan to reach as many customers or clients as possible and leading these customers through the marketing funnel toward making a purchase.


Digital marketing training in Kolkata - Seven Boats Academy

In other words, a digital marketing specialist has three different levels to master, promotion, marketing and selling.

If you borrow an analogy of a person handling the job of marketing on an offline basis, it will be easier to comprehend the entire gamut of roles that a digital marketing specialist has to play. The difference is in the use of tools. Because the job title is of a ‘digital’ marketing specialist, it will require technology for the most part. However, the use of technology does not make it something totally removed from the basic tenets of marketing. For example, maximising profits and returns on investment (ROI) are still the major goals even in digital marketing.

A digital marketing specialist has to know a bit of everything required to carry out online marketing. The most obvious areas where you need good practical knowledge and experience include search engine optimization (SEO), social media marketing, email marketing, online reputation management and basic ideas of website development and designing. A digital marketing specialist needs to be a decent writer as well or you will not be able to handle the demands of constantly updating social media networks or posting on blogs and websites.

If you plan to pursue a career as a digital marketing specialist, you need to have a nose for marketing. You have to study and analyse the marketing techniques and modus operandi of A-list brands and companies. You need to study social media posts and blogs written by such brands in order to get a pulse of how they are reaching out to customers and clients. Digital marketing is learnt as much on the job as in classrooms. You need to be innovative and creative in your digital marketing ideas so that you are always one step ahead of the competition around you.

Lastly, a digital marketing specialist cannot rest on their laurels! You have to constantly update yourself with new technology and techniques to remain in the hunt.

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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Kolkata, India Head Office & North Kolkata Center

Seven Boats Academy
(Unit of Seven Boats Info-System Pvt. Ltd.)

Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
/ +91 9674 937 499 / +91 33 4064 7085

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