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Why Digital Marketing Fails


Just like any other form of marketing, digital marketing has its own share of pitfalls. There are various reasons why digital marketing can fail. What’s worse, you may not have a direct control over these reasons! That is why it is such a tough job. Digital marketing is all about planning and then hoping that your plans will fall into place. A lot of it depends on how your audience reacts to the marketing initiatives you take. When they like what you publish, your marketing and lead generation goes through the roof. The other end of the spectrum is a reality, too.

Let us look at some of the reasons why digital marketing fails. The first reason is the most obvious one: lack of market research. Before any brand launches a line of products or services, they have to conduct a marketing research to find out if there is a market at all for such products and services. If not, they have to tweak their product or service to fill in gaps in the consumer market. The same is true for digital marketing. Before launching a marketing blitz, know your target audience and check what kind of content they are willing to consume.

The second reason for failure is lack of implementation. You will be surprised by the number of brands which keep delaying the release of a marketing video or blog post because they are too busy fine-tuning it. As they say, perfection is the enemy of ‘done’. So, your job as a digital marketer is to publish your content without worrying too much about the impact. Yes, you cannot hurry things and give our half-baked content but it is also not advisable to keep delaying things. That way, your competitor may get the first-mover’s advantage, which is more important than anything else.

The third reason for failure is lack of coordination between the different wings of your digital marketing team. There is social media, there is SEO, there is web development, there is content writing and several other wings. All of them have to be on the same page and work toward a common goal. Otherwise, each of them end up pulling the campaign in diverse directions. Before launching the campaign, everyone should understand their role and what they need to contribute. They cannot work counter-productive to each other. As a digital marketer, you have to keep them on the same wavelength.

Digital marketing efforts fail for other reasons as well, like lack of proper budgeting. Low budget isn’t always the culprit. Failure to manage funds effectively, especially when the pockets are not too deep is a concern. Digital marketers also need to realize that all of what they publish will not go ‘viral’. So they must set a benchmark and follow it instead of going for gold every single time. Inadequate competitor analysis and wrong understanding of what products and services you are marketing are other reasons why digital marketing campaigns fail.

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 
  11. What are digital marketing campaigns?
  12. Are Digital Marketing Agencies Profitable?
  13. What are Digital Marketing Jobs?
  14. What are Digital Marketing Skills?
  15. Is Digital Marketing a Good Career Option?
  16. How to Start a Digital Marketing Agency?
  17. What’s the definition of digital marketing?
  18. Where to learn digital marketing?
  19. What digital marketing includes
  20. How can Digital Marketing be used for Publicity

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
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In news: Bartaman Patrika & The Telegraph
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Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
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Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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