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Will Digital Marketing be Automated?

can digital marketing be automated?

Will Digital Marketing be Automated? According to a report by McKinsey, only 13% of the existing jobs in the market can be taken up by a robot, and marketing is among the 85% of the jobs which are in the safe zone!

Before you consider your career as a digital marketer completely safe right away, you need to know some more insights. For starters, you should know that automation isn’t something new in the digital marketing sector. Industry veterans will tell you about those days when link building, a strategic part of online marketing, was done manually! It took a lot of time and effort before some parts of it started getting done by automated software.

What changed was that the time factor became very crucial. As is obvious, manual jobs took more time while the automated tasks were carried out quicker and error-free. All you had to do was program it according to your requirement. Then you had to monitor the progress and step in when necessary. But this form of automation has not spread out to engulf the other aspects of digital marketing, like content writing.

Yes, there are software that give you variations of the same content and pass copy detected bots, but they will not retain the flavor of a human-written copy. Making a copy unique is something that robots and artificial intelligence will not be able to do. Moreover, even when a copy can be simulated with software to bring in the feel of a human-written content, numerous others will use the same software and cut down on the unique factor of the content. The same goes for copies for social media, online ads and the like.

A lot also depends on how you handle your work as a digital marketer. You have to be innovative and intelligent, something that robots cannot be. If you mentally distinguish yourself from automated software, you will never go out of business as a digital marketer. You need to realize that digital marketing is more of a skill than a job. Think creatively and use automation as a digital marketing tool. Right now, completely automated digital marketing is like science fiction.

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Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
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McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
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Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
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Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
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Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
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Seven Boats has been featured in Yo Success!
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DM Partner at Ventura ’15 by E-Cell NIT Trichy
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