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Will Digital Marketing kill Traditional Marketing?

Digital Marketing

Will Digital Marketing kill Traditional Marketing? To know the answer to this question, you need to understand the major points of difference between these two forms of marketing. Broadly speaking, digital marketing qualifies as online and traditional marketing is offline. So it’s the internet that is creating the whole difference between the two. Also, digital marketing is evolving every day, so it has the potential to drive traditional marketing out of the picture!

However, you should know that traditional marketing has its own strong base. This is true for many of the people who are not tech savvy enough. But you will have to look around with a flashlight to find people who don’t Google for a product or service! Even if they find some bit of information through traditional marketing forms, like newspaper adverts, they verify the material online before going ahead with their decision to make a purchase or not.

Digital marketing may not be able to kill traditional marketing completely in the immediate future, but it is surely taking giant strides to make that happen! Have you noticed how people check out reviews and ratings before they make up their mind about a particular brand or company? People don’t shy away from asking their contacts on social media networks. In such times, how can any business run without relying on digital marketing by hopelessly expecting that traditional marketing will see them through? Check why digital marketing is important.

Smaller brands have a better chance of making an impression on customer groups with digital marketing. The costs incurred are lower and with the geographical barriers taken off the equation, they have a larger audience to tap. They can connect with buyer groups that were probably outside their sales circle. Traditional marketing can seldom make that happen.

Older business houses still swear by traditional marketing. They are unable to read the change of wind direction. To stay relevant, traditional marketing has not been able to tweak itself enough to be acceptable. On the other hand, digital marketing is a dynamic field that innovates and explores new avenues every day. Even if you feel that your primary buyers are offline, you should embrace digital marketing to tap buyers who you didn’t know existed.

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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