How to handle a low traffic website? All webmasters have some web pages on their websites which are not very popular. There is hardly any traffic movement and visitors don’t like to visit these web pages. When you check Analytics, you find that these pages are as good as non-existent. You will obviously be asking the question then: do you actually need them to stay online? Or is there a better way to handle traditionally non-performing web pages on your websites?
The question is tricky, simply due to the number of variables involved. Firstly, a non-performing page in terms of the number of visitors coming to the page is not really a reliable metric. This was pointed out by none other than John Mueller of Google during an interactive session on Google Hangout.
There are some topics and content which have a niche audience. It is not for everyone, like a page of research material. However, if they are relevant information for your website, you need to keep them online despite their lack of visitors. Google’s algorithms will not judge you harshly because the page views are low on a particular web page, something which was made clear by Mueller.
There is the option of pruning the content which is not working or adding value to your website. You can do it in two ways, according to Mueller.
How to Handle Low Traffic Web Pages
- Remove the content from your website
But if the page is relevant and important to your purpose, you should simply keep it despite the tag of poor performance in terms of visitors
- You can improve the content
If you feel that the content on the site is poorly written or is shallow in terms of material, you can improve the quality and check for a difference in the number of visitors
Content and quality questions
- Does the content provide original information, reporting, research or analysis?
- Does the content provide a substantial, complete or comprehensive description of the topic?
- Does the content provide insightful analysis or interesting information that is beyond obvious?
- If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
- Does the headline and/or page title provide a descriptive, helpful summary of the content?
- Does the headline and/or page title avoid being exaggerating or shocking in nature?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
- Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
- If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
- Is this content written by an expert or enthusiast who demonstrably knows the topic well?
- Is the content free from easily-verified factual errors?
- Would you feel comfortable trusting this content for issues relating to your money or your life?
Presentation and production questions
- Is the content free from spelling or stylistic issues?
- Was the content produced well, or does it appear sloppy or hastily produced?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does the content have an excessive amount of ads that distract from or interfere with the main content?
- Does content display well for mobile devices when viewed on them?
- Does the content provide substantial value when compared to other pages in search results?
- Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
Evaluation of the content will show you the right path.