So to sum up , the main points that are covered under this chapter are:-
- Search Snippet, Rich Snippet & structured data.
- Robots.txt/ Meta Robot tag. & sitemap.
- SEO Audit & tools
- 301 redirect & canonical
- Ecommerce SEO.
- SEO Do & Don’t (Whitehat vs Blackhat)
So basic benefits of learning SEO:-
- Now you are all set to work as an SEO Professional
- Now you can Execute tests, identify trends and insights & make proper competitor analysis.
- You can optimize the home page, landing pages from SEO perspective
- Make proper link building strategy
- You can easily Recommend changes on layout, content,links etc to optimize the website.