The progression of Online Marketing is massive and it’s the need of the hour for every marketing professional to learn the expertise of digital marketing to uphold your position in the competitive market. This module would give you a detailed understanding on the process of revenue generation with the process of online branding, promotion and advertisement. So you can get ready to learn all the 360° aspects of Digital Marketing in this module.
So this module would cover up what is digital marketing, it’s KPI, types of Digital Marketing & Digital Marketing Mix. How to form Digital Marketing Strategy, improvising plan, process of execution and monitoring result. A big part of this module is Search Engine Optimization. You would be able to understand the on-page and off-page SEO process. The chapter would include LSI method, basic HTML structure, Content Marketing, Social Media Marketing, Google Adwords, Google Analytics, Webmaster Tools and many more.