The seventh chapter of our Digital Marketing Course , deals with, Google Analytics. Well we all know how important it is, for a online marketer to have good understanding of Analytics. It is helpful to comprehend the result of our Digital Marketing Activity.
It is very obvious that we have to start the chapter with the definition of analytics based on traffic statistics. Then we would explain what you would get from this analytics. Now the next thing would be to check and be able to derive custom report. Yes, you also have to understand how to check and setup analytics tracking code, so then next topic would explain that process.
Well, in the era of Ecommerce, it is also very important to Ecommerce analytics plugin for wordpress. So our chapter would also explain that to you. After that you have to obviously learn the process of Ecommerce Tracking.
Now the final part of the chapter would include the topics like Goal Setup and Funnel View. The chapter would be concluded when you would be able to derive decision from data.