To summarize, this chapter would deal with:-
- SEO concept & Fundamentals
- Keyword research & competition analysis
- Wireframe & SILO structure
- Landing Page Guidelines, Title Tag, Meta Tag, Alt Tag etc.
- Importance of Keyword Proximity, Keyword consistency, Keyword Density, internal vs External Link
- WP SEO by yoast plugin
So after completing this chapter, you can would be able to:-
Work for SEO operations like, do Keyword research, competition analysis. Ensure that websites and internet properties are technically optimized. Ensure all content is optimized across all platforms in SEO perspective.