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Image ALT Tags

Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may see the images but for the search engine crawlers, it is just a blank area on the page. The smart way would be to optimize this seemingly blank area to the search engines. It can be done through image ALT tags.

Image Alt Tag

Image ALT Tags

Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may see the images but for the search engine crawlers, it is just a blank area on the page. The smart way would be to optimize this seemingly blank area to the search engines. It can be done through image ALT tags. These are keyword-rich tags that are embedded at the back-end of the images. Their job is to identify themselves to the crawlers and facilitate the process of SEO. In other words, the textual descriptions attached to the images on a website/blog are called image ALT tags.

Best Practices

The best practices of writing image ALT tags are:

  • The format is <img src=”https://xyz.com/marketing.jpg alt=”Digital Marketing – Man standing in meeting room”\>

  • The ideal length of the image ALT tags are 70-80 characters, with space

  • Use relevant keywords for images

  • Use various keywords (LSI) for the images

Tips and Tricks

Writing proper image ALT tags can be a definitive step in better SEO for your website. Keep these in mind:

  • If your image includes text, make sure that you repeat it in your alt text

  • Keep the alt text precise and specific

  • Incorporate only those keywords which are beneficial in describing the image to the crawlers

  • Make sure that human users can understand your image ALT tags. This will help you better SEO-friendly tags

  • Keep in mind that good image ALT tags will rank it favorably among Google Images

Don’ts

As with every other SEO practice, there are some don’ts:

  • Use the same keywords for all the images

  • Use irrelevant keywords

  • Stuff the tags with keywords

  • Mislead crawlers with wrong keywords against images

  • Over-think on what to write in the image ALT tags. Just write a simple descriptive sentence.

Screenshots and Illustrations

What Humans See and What Crawlers See

Image ALT tags

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