{"id":14306,"date":"2020-10-17T22:38:30","date_gmt":"2020-10-17T17:08:30","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/course\/strategic-digital-marketing\/"},"modified":"2023-08-09T20:28:20","modified_gmt":"2023-08-09T14:58:20","slug":"strategic-digital-marketing","status":"publish","type":"course","link":"https:\/\/www.7boats.com\/academy\/course\/strategic-digital-marketing\/","title":{"rendered":"40 Hours Digital Marketing Course"},"content":{"rendered":"
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As more and more companies look to improve their online presence, the need for trained digital marketing professionals is growing rapidly. To help meet this demand, Seven Boats Academy has developed a comprehensive 40-hour course in digital marketing that provides a comprehensive overview of the key concepts and techniques in this field. The course covers everything from website design, optimization, and tracking to social media marketing, analytics, content creation, conversion rate optimization, email marketing campaigns, and much more. Whether you are new to the field or already have some experience under your belt, this course is an excellent way to deepen your knowledge and hone your skills. So if you’re looking to advance your career in digital marketing, be sure to sign up for this top-notch training program today!<\/p>\n

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Applicable for<\/strong> beginners, professionals & Business owners. Get bonus cheat- sheet tricks & tweaks.  Mostly in Hindi & English comined language. <\/p>\n

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Course Objective \u2013<\/strong> The objective of this course is to understand the importance of digital marketing and its strategic aspects and practical applications.<\/p>\n

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Module 1:<\/strong> Understanding Digital Marketing<\/p>\n

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Concept, Components of Digital Marketing, Need and Scope of Digital<\/p>\n

Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and<\/p>\n

Strategies, Comparison of Marketing and Digital Marketing, Digital<\/p>\n

Marketing Trends.<\/p>\n

Channels of Digital Marketing: Digital Marketing, Website Marketing,<\/p>\n

Search Engine Marketing, Online Advertising, Email Marketing, Blog<\/p>\n

Marketing, Social Media Marketing, Audio, Video and Interactive<\/p>\n

Marketing, Online Public Relations, Mobile Marketing, Migrating from<\/p>\n

Traditional Channels to Digital Channels.<\/p>\n

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Module 2:<\/strong> Marketing in the Digital Era<\/p>\n

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Segmentation, Importance of Audience Segmentation, How different<\/p>\n

segments use Digital Media, Organizational Characteristics, Purchasing<\/p>\n

Characteristics, Using Digital Media to Reach, Acquisition and Retention of new customers, Digital Media for Customer Loyalty.<\/p>\n

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Module 3:<\/strong> Digital Marketing Plan<\/p>\n

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Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan,<\/p>\n

Marketing Plan, Executive Summary, Mission, Situational Analysis,<\/p>\n

Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and Implementing the Plan.<\/p>\n

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Module 4:<\/strong> Search Engine Marketing and Online Advertising<\/p>\n

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Importance of SEM, understanding Web Search \u2013 keywords, HTML tags, <\/p>\n

Inbound Links, Online Advertising vs. Traditional Advertising, Payment<\/p>\n

Methods of Online Advertising \u2013 CPM (Cost-per-Thousand) and CPC (Cost-per-click), Display Ads – choosing a Display Ad Format, Landing Page and its importance<\/p>\n

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Module 5:<\/strong> Social Media Marketing<\/p>\n

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Understanding Social Media, Social Networking with Facebook, LinkedIn,<\/p>\n

Blogging as a social medium, Microblogging with Twitter, Social Sharing<\/p>\n

with YouTube, Social Media for Customer Reach, Acquisition and<\/p>\n

Retention.<\/p>\n

Measurement of Digital Media: Analyzing Digital Media Performance, Analyzing Website Performance, Analyzing Advertising Performance.<\/p>\n

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Course Outcome:<\/strong> This course will help the students to understand the applications of digital marketing in the globalized market.<\/p>\n

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Digital Marketing Skills Assessment Tests:<\/strong><\/p>\n

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Digital Marketing Practice Mock Tests<\/a><\/p>\n

Digital Marketing Exam<\/a><\/p>\n

On-Page SEO Exam<\/a><\/p>\n

Off-Page SEO Exam<\/a><\/p>\n

SEO Exam<\/a><\/p>\n

Social media marketing exam<\/p>\n

Google Ads Exam<\/a><\/p>\n

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here’s a 40-hour digital marketing session plan with unit names, spread out over a 12-week period with 1 hour per class:<\/p>\n

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Week 1:<\/p>\n

Unit 1: Introduction to Digital Marketing (2 classes) <\/p>\n

Unit 2: Understanding the Digital Marketing Landscape (2 classes)<\/p>\n

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Week 2:<\/p>\n

Unit 3: Search Engine Optimization (SEO) (4 classes)<\/p>\n

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Week 3:<\/p>\n

Unit 4: Pay-Per-Click (PPC) Advertising (4 classes)<\/p>\n

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Week 4:<\/p>\n

Unit 5: Social Media Marketing (SMM) (4 classes)<\/p>\n

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Week 5:<\/p>\n

Unit 6: Email Marketing (2 classes) <\/p>\n

Unit 7: Mobile Marketing (2 classes)<\/p>\n

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Week 6:<\/p>\n

Unit 8: Content Marketing (4 classes)<\/p>\n

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Week 7:<\/p>\n

Unit 9: Video Marketing (2 classes) <\/p>\n

Unit 10: Affiliate Marketing (2 classes)<\/p>\n

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Week 8:<\/p>\n

Unit 11: Digital Marketing Analytics (4 classes)<\/p>\n

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Week 9:<\/p>\n

Unit 12: Web Design and Development (2 classes) <\/p>\n

Unit 13: User Experience (UX) (2 classes)<\/p>\n

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Week 10:<\/p>\n

Unit 14: Digital Marketing Strategy (4 classes)<\/p>\n

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Week 11:<\/p>\n

Unit 15: Branding and Digital Marketing (2 classes) <\/p>\n

Unit 16: Ethics and Privacy in Digital Marketing (2 classes)<\/p>\n

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Week 12:<\/p>\n

Unit 17: Final Project (6 classes)<\/p>\n

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Each unit consists of 2 to 4 classes, and each class is one hour long. The course will run for 12 weeks, with a total of 40 classes. This session plan can be adjusted based on the specific needs and requirements of the learners and the course instructor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn digital marketing online in effortless ways. Simple step by step approach to learn digital marketing. Easy and painless. Available in Hindi and English language. 40+ hours of online strategic digital marketing course in India. <\/p>\n","protected":false},"author":1,"featured_media":14297,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[555,75],"class_list":["post-14306","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-courses","course-cat-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=14306"}],"version-history":[{"count":3,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14306\/revisions"}],"predecessor-version":[{"id":25133,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14306\/revisions\/25133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/14297"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=14306"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course-cat?post=14306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}