{"id":14724,"date":"2020-12-05T11:39:24","date_gmt":"2020-12-05T06:09:24","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/course\/marketing-analytics-workshop\/"},"modified":"2024-08-01T18:03:02","modified_gmt":"2024-08-01T12:33:02","slug":"marketing-analytics-workshop","status":"publish","type":"course","link":"https:\/\/www.7boats.com\/academy\/course\/marketing-analytics-workshop\/","title":{"rendered":"Marketing Analytics Course"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<h2 style=\"\">Marketing Analytics Course in India: Learn How to Analyze Data and Boost Your Marketing Strategy<\/h2>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Web Analytics &amp; Marketing Analytics Course in India [Online Self Paced or Live instructor-led online classes on Marketing Analytics &amp; Marketing Intelligence]<\/strong><\/p>\n<p style=\"\"><\/p>\n<p style=\"\">Do you want to learn how to analyze data and boost your marketing strategy? If so, our marketing analytics course in India is perfect for you! Our comprehensive training program will teach you everything you need to know about web analytics and marketing intelligence. After completing our course, you will be able to effectively measure website traffic and conversions, identify key trends and insights, and improve your marketing campaigns accordingly. Enroll today and start learning the skills you need to take your business to the next level!<\/p>\n<p style=\"\"><\/p>\n<p style=\"\">Learn Marketing Analytics &amp; Marketing Intelligence throguh real case data and in simplistinc manner. Marketing analytics course with strategic insights. &nbsp;This course \/ workshop consists of the following modules &#8211;&nbsp;<\/p>\n<ol>\n<li style=\"\">Marketing Analytics &#8211; Definition &amp; Introduction<\/li>\n<li style=\"\">The digital first concept &amp; why the shift is towards data driven Digital Marketing<\/li>\n<li style=\"\">The AACRO\u00ae (Activation-Acquisition-Conversion-Retention-Optimization) model &amp; ACC (Awareness-Consideration-Conversion) method&nbsp;<\/li>\n<li style=\"\">The ABC Concept of Web Analytics (Audience &amp; Acquisition, Behaviour &amp; Conversion)<\/li>\n<li style=\"\">Product Price Place &amp; Promotion Analytics<\/li>\n<li style=\"\">Concepts of Cohort analysis, LTV, Ms Excel, Data Preparation, Slicing &amp; Dicing, RFM Analysis, Market Basket: Affinity and In-market analysis, Demand Forcasting Research, Conjoint Analysis &amp; more<\/li>\n<li style=\"\">GA4 standard reporting, custom segments, funnels, path exploration, key events, AI powered insights &amp; predictions<\/li>\n<li style=\"\">TG, Segmentation &amp; Preference Measurement (Demography, Psychography, affinity\/interest group, In-Market Segment analysis )&nbsp;<\/li>\n<li style=\"\">New vs returning, Frequency, Recency &amp; Engagement\/goal conversion analysis<\/li>\n<li style=\"\">User flow analysis<\/li>\n<li style=\"\">Technology, browsers, mobile usage analysis<\/li>\n<li style=\"\">Web traffic analysis (Bounce rate, Sessions, Time on Site, PV etc)<\/li>\n<li style=\"\">Landing page &amp; SEO analysis (Google Search console data &#8211; Keywords Ranking, Popularity, User Experience (Core web Vitals) )<\/li>\n<li style=\"\">Heatmap &amp; user interaction analysis, Microsoft Clarity Tool<\/li>\n<li style=\"\">Google ads insights &amp; programmatic advertisements analysis (CTR, Impressions, Views, CPC, CPM\/vCPM, CPV, CTA)<\/li>\n<li style=\"\">Social insights &amp; Advertisement performance analysis &nbsp;(FB insights &#8211; Reach, Engagements, Like, Comments, Views &amp; more)<\/li>\n<li style=\"\">Email Marketing Insights<\/li>\n<li style=\"\">Neuro-maketing, sentiment analysis &amp; more<\/li>\n<li style=\"\">Google Play Store insights<\/li>\n<li style=\"\">Latest trends &amp; tools (AI, AR\/VR\/ Voice search, Automation\/Tools)<\/li>\n<\/ol>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>The objective &amp; method of the marketing analytics workshop will be &#8211;<\/strong><\/p>\n<ul>\n<li style=\"\">Understand KPIs (Key performance indicators) &amp; management reporting<\/li>\n<li style=\"\">Understand the data and how to analyze the data<\/li>\n<li style=\"\">How to derive decision from data (Manual+ tools -&gt; business intelligence) &amp; apply them for better marketing \/ advertisement purpose<\/li>\n<li style=\"\">Case examples* &#8211; [What does it mean &amp; what to do? ]\n<ul>\n<li style=\"\">People with specific affinity group coming to your site<\/li>\n<li style=\"\">People from specific location spending time more on site<\/li>\n<li style=\"\">The bounce rate is high<\/li>\n<li style=\"\">Pageviews are low.<\/li>\n<li style=\"\">User flow is not in right path<\/li>\n<li style=\"\">Frequency vs Recency ratio is not good<\/li>\n<li style=\"\">6 months data shows a specific pattern. How to predict future movement or alter it<\/li>\n<li style=\"\">goal conversion ratio is less. In which stage of the lead funnel the problem lies<\/li>\n<li style=\"\">Ad campaign CTR is below 1%. or vCPM is low or Ad placement not good.<\/li>\n<li style=\"\">Social engagement is high but less reach or vice versa<\/li>\n<li style=\"\">Feedback to feed forward-&gt; What to do<\/li>\n<li style=\"\">Core web vitals failed -&gt; How or what is needed?<\/li>\n<li style=\"\">Specific mouse hover pattern noticed by customers. What to do?<\/li>\n<li style=\"\"><a href=\"https:\/\/www.7boats.com\/academy\/course\/google-analytics\/\" target=\"_blank\" rel=\"noopener\">GA4 training<\/a> &#8211; Funnels and Path exploration<\/li>\n<li style=\"\">Strategizing new product \/service launch or new pricing plan &#8211; what parameters indicate what?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"vibe_editor_rich_text\">\n<p style=\"\">Seven Boats Academy has a great selection of courses to choose from, especially when it comes to the world of marketing. Their Marketing Intelligence course is perfect for those who want to understand the latest trends and strategies used in modern day digital marketing. For example, it covers topics like budgeting and measuring the return on investment of various campaigns. On the other hand, their Marketing Automation course dives into how one can use technology at scale to maximize efficiency as well as help navigate complex customer data. The course also helps users figure out how to build effective automated email journeys for connecting with prospects and customers alike. If you&#8217;re wanting to take your business or career in marketing to the next level, then these courses from Seven Boats Academy are definitely worth considering!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online Marketing Analytics Course and Workshop. Web Analytics &amp; Marketing Intelligence Course.  Learn Marketing Analytics &amp; Marketing Intelligence.  For those interested in gaining a deeper understanding of marketing analytics, Seven Boats Academy is the perfect place to start. As one of the leading digital marketing institutes in Kolkata, India, Seven Boats Academy has developed a comprehensive Marketing Analytics Course and Marketing Intelligence Course that teach the fundamentals of collecting, analyzing and extracting insights from real-time data to drive better decision making and improve overall marketing performance. These courses are highly in demand as they empower learners with the know-how to acquire customer intelligence, create personalized interactions, evaluate digital presence and devise effective strategies for greater ROI. With industry veterans as mentors, this course offers an unparalleled opportunity at refining your marketing analytics skills.<\/p>\n","protected":false},"author":1,"featured_media":14720,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[263,555,75],"class_list":["post-14724","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-analytics","course-cat-courses","course-cat-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=14724"}],"version-history":[{"count":6,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14724\/revisions"}],"predecessor-version":[{"id":27606,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/14724\/revisions\/27606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/14720"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=14724"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course-cat?post=14724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}