{"id":16576,"date":"2021-05-07T15:40:25","date_gmt":"2021-05-07T10:10:25","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?post_type=course&p=16576"},"modified":"2023-08-09T20:26:31","modified_gmt":"2023-08-09T14:56:31","slug":"online-digital-marketing-course-by-seven-boats-george-telegraph-institute","status":"publish","type":"course","link":"https:\/\/www.7boats.com\/academy\/course\/online-digital-marketing-course-by-seven-boats-george-telegraph-institute\/","title":{"rendered":"25 Hours Digital Marketing Course"},"content":{"rendered":"
\n

This 50 hours online instructor-led digital marketing certification course by George Telegraph and Seven Boats consists of 25 hours online instructor-led classes (25 classes X 1 hour each) and 25 hours practical internship along with placement support.<\/p>\n

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The course curriculum has been created by Seven Boats keeping in mind the latest industry trends and requirements. The course modules have been designed by industry experts. The course covers all the important aspects of digital marketing including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Content Marketing, Email Marketing, Mobile Marketing, Analytics, and more. <\/p>\n

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The practical internship included in the course will give you an opportunity to work on live projects and learn from industry experts. The internship will help you get a better understanding of the concepts learned in the classroom and also give you an opportunity to apply your knowledge to real-world situations. After completing the course, you will be able to take up digital marketing roles in any organization. The placement support provided by George Telegraph and Seven Boats will help you secure a job in your desired company. This online certification course is a great way to start your career in digital marketing. Register now!<\/p>\n

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The modules and sub-modules are given below.<\/p>\n

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Course Details<\/h2>\n

<\/p>\n

Module 1: Digital Marketing Fundamentals & Essentials<\/strong><\/p>\n

Class 1: <\/p>\n

Marketing Goals \/ Objectives <\/p>\n

Target Audience <\/p>\n

Digital Marketing Platforms \/ Channels<\/p>\n

<\/p>\n

Class 2:<\/p>\n

Content Strategy <\/p>\n

Marketing Techniques (Inbound & Outbound) <\/p>\n

Analysis <\/p>\n

Reports<\/p>\n

<\/p>\n

Class 3:<\/p>\n

Website \/ Web Structure Audit, Content Audit<\/p>\n

<\/p>\n

Class 4:<\/p>\n

LandingPage Audit <\/p>\n

Finding Competitor <\/p>\n

POP & POD Research & Analysis, <\/p>\n

Lead Funnel, <\/p>\n

CRO<\/p>\n

<\/p>\n

Module 2: Search Engine Optimization<\/strong><\/p>\n

Class 5: <\/p>\n

Search Engine Fundamentals – How it Works <\/p>\n

Ranking Parameters (Webstructure, Content, Popularity) <\/p>\n

Advanced SEO Factors<\/p>\n

<\/p>\n

Class 6:<\/p>\n

What is SEO, <\/p>\n

Types of SEO Keyword Concept, <\/p>\n

LSI Keywords, <\/p>\n

Keyword Research<\/p>\n

<\/p>\n

Class 7:<\/p>\n

Onpage SEO concept, <\/p>\n

SEO benefits, <\/p>\n

SERP results and title tag, <\/p>\n

Onpage SEO ranking factors<\/p>\n

<\/p>\n

Class 8:<\/p>\n

Landing page design & Content Optimization (WordPress example)<\/p>\n

<\/p>\n

Class 9:<\/p>\n

Offpage SEO – Best Practices<\/p>\n

<\/p>\n

Class 10:<\/p>\n

Link Building from Forums <\/p>\n

Link Building from Microblog <\/p>\n

Link Building from Social Media<\/p>\n

<\/p>\n

Module 3: Social Media Marketing<\/strong><\/p>\n

Class 11:<\/p>\n

Social Media Marketing (Organic) – Fundamentals Facebook Page Optimization – Top Prorities<\/p>\n

<\/p>\n

Class 12:<\/p>\n

Social Media Content Strategy \/ Content Calendar Facebook Insights<\/p>\n

<\/p>\n

Class 13:<\/p>\n

Facebook Ads Concept, Ad Structure Facebook Awareness Ad & Consideration Ad<\/p>\n

<\/p>\n

Class 14:<\/p>\n

Facebook Ads Audience Targeting – Basics Facebook Business Manager Insights – Advanced Audience Targeting Techniques<\/p>\n

<\/p>\n

Class 15:<\/p>\n

Marketing from Facebook Profile – Advanced Features <\/p>\n

Promotion from LinkedIn Articles <\/p>\n

Social Media Mareketing from Other Social Platforms<\/p>\n

<\/p>\n

Module 4: Google Ads<\/strong><\/p>\n

Class 16: <\/p>\n

Google Ads – Ads Dashboard, Concept , Overview & Reports of Ads<\/p>\n

<\/p>\n

Class 17:<\/p>\n

Creating Ads Targeting Audience Bidding Strategy Optimizing Ads<\/p>\n

<\/p>\n

Class 18:<\/p>\n

Google Search Ad<\/p>\n

<\/p>\n

Class 19:<\/p>\n

Google Display Ads<\/p>\n

<\/p>\n

Class 20:<\/p>\n

Google Video Ads<\/p>\n

<\/p>\n

Module 5: Web Analytics<\/strong><\/p>\n

Class 21:<\/p>\n

Google Analytics Overview & Concept How to setup<\/p>\n

<\/p>\n

Class 22:<\/p>\n

Understand the metrics Role assignment Report<\/p>\n

<\/p>\n

Class 23:<\/p>\n

Website Health Check with Google Search Central \/ WMT<\/p>\n

<\/p>\n

Module 6: Email Marketing<\/strong><\/p>\n

Class 24:<\/p>\n

Email Marketing<\/p>\n

<\/p>\n

Module 7: Online Certification Guidance<\/strong><\/p>\n

Class 25: <\/p>\n

Certification guidance – Inbound Marketing by Hubspot<\/p>\n

Certification guidance – Google Skillshop <\/p>\n

Certification guidance – Facebook<\/p>\n

<\/p>\n

Module 8: Live Internship<\/strong><\/p>\n

<\/p>\n

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\"\" <\/img><\/figure>\n

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Download Brochure<\/strong><\/h2>\n

Download PDF brochure of online digital marketing course by Seven Boats & George Telegaph Institute<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

25+ Hours Online Certification Program in Digital Marketing. Internship included in live trainer-led classes. <\/p>\n","protected":false},"author":1,"featured_media":16577,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[555,75],"class_list":["post-16576","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-courses","course-cat-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/16576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=16576"}],"version-history":[{"count":1,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/16576\/revisions"}],"predecessor-version":[{"id":26363,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/16576\/revisions\/26363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/16577"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=16576"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course-cat?post=16576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}