{"id":17828,"date":"2021-08-14T20:36:46","date_gmt":"2021-08-14T15:06:46","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?post_type=course&p=17828"},"modified":"2023-08-09T20:23:06","modified_gmt":"2023-08-09T14:53:06","slug":"digital-marketing-short-course-for-jis-university-by-seven-boats-bcci","status":"publish","type":"course","link":"https:\/\/www.7boats.com\/academy\/course\/digital-marketing-short-course-for-jis-university-by-seven-boats-bcci\/","title":{"rendered":"30 Hours Digital Marketing Course"},"content":{"rendered":"
\n

Seven Boats is excited to offer a 30-hour online digital marketing course for working professionals. The course will cover topics such as search engine optimization (SEO), social media marketing, nline Ads and conversion optimization. The course is designed for those who are looking to improve their digital marketing skillset and expand their knowledge in this rapidly growing field. Seven Boats has a team of experienced digital marketers who will be teaching the course, and all of the materials will be available online so that you can access them at your convenience. The course fee includes all of the materials, and there is no need to purchase any additional textbooks or software. We are confident that this course will provide you with the skills and knowledge you need to succeed in the digital marketing field, and we look forward to helping you reach your goals.<\/p>\n

<\/p>\n

Modules covered<\/strong><\/p>\n

<\/p>\n

Marketing Goals \/ Objectives<\/p>\n

Target Audience<\/p>\n

Digital Marketing Platforms \/ Channels<\/p>\n

Content Strategy<\/p>\n

Marketing Techniques (Inbound & Outbound)<\/p>\n

AACRO\u00ae Model<\/p>\n

Analysis<\/p>\n

Reports<\/p>\n

Group Assignment Evaluation 1 (Digital Marketing Fundamentals)<\/p>\n

<\/p>\n

Website \/ Web Structure Audit<\/p>\n

Content Audit<\/p>\n

Landing Page Audit<\/p>\n

Finding Competitor<\/p>\n

POP, POD Research & FAB Analysis<\/p>\n

Group Assignment Evaluation 2 (Audit & Research)<\/p>\n

<\/p>\n

Search Engine Fundamentals – How it Works<\/p>\n

Ranking Parameters (Webstructure, Content, Popularity)<\/p>\n

What is SEO, <\/p>\n

Types of SEO<\/p>\n

Keyword Concept, <\/p>\n

LSI Keywords, <\/p>\n

Keyword Research<\/p>\n

Group Assignment Evaluation 3 (Keyword Research)<\/p>\n

<\/p>\n

Onpage SEO concept, <\/p>\n

SEO benefits, <\/p>\n

SERP results and title tag, <\/p>\n

Onpage SEO ranking factors<\/p>\n

Landing page design, <\/p>\n

Content Writing & Content Optimization (WordPress example)<\/p>\n

Group Assignment Evaluation 4 (Onpage SEO)<\/p>\n

<\/p>\n

Off Page SEO – Best PracticesLink Building from Forums<\/p>\n

Group Assignment Evaluation 5 (Offpage SEO)<\/p>\n

<\/p>\n

Social Media Marketing (Organic) – Fundamentals<\/p>\n

Facebook Page Optimization – Top Priorities<\/p>\n

Social Media Content Strategy \/ Content Calendar<\/p>\n

Facebook Insights<\/p>\n

Group Assignment Evaluation 6 (Social Media Marketing)<\/p>\n

<\/p>\n

Facebook Ads Concept, Ad Structure<\/p>\n

Facebook Awareness Ad & Consideration Ad (Engagement Ad example)<\/p>\n

Audience Targeting – Basics<\/p>\n

Group Assignment Evaluation 7 (Facebook Ads)<\/p>\n

<\/p>\n

Google Ads -Concept<\/p>\n

Creating Ads<\/p>\n

Targeting Audience<\/p>\n

Bidding Strategy<\/p>\n

Optimizing Ads<\/p>\n

Google Search Ad<\/p>\n

Google Display Ad<\/p>\n

Reporting<\/p>\n

Group Assignment Evaluation 8 (Google Ads)<\/p>\n

<\/p>\n

Conversion Rate Optimization & Retention Strategy – Best Practices<\/p>\n

Contest, Surprise, Relation Building, Adding Values<\/p>\n

Group Assignment Evaluation 9 (Retention Strategy)Data Analysis with Google <\/p>\n

<\/p>\n

Analytics –
\nGoogle analytics overview
\nHow to set up
\nUnderstand the metrics
\nRole assignment<\/p>\n

Website Health Check with Google Search Central \/ WMT<\/p>\n

Group Assignment Evaluation 10 (Web Analytics)<\/p>\n

<\/p>\n

End of Course Evaluation – Case Study Presentation<\/strong><\/p>\n

End of Course Evaluation – One-to-one Interview<\/strong><\/p>\n

In-class Evaluation – Random Quiz<\/strong><\/p>\n<\/div>\n

\n

Week 1:<\/p>\n

Topic: Introduction to Digital Marketing <\/p>\n

Unit 1: What is Digital Marketing? (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Why Digital Marketing Matters? (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 2:<\/p>\n

Topic: Search Engine Optimization (SEO) <\/p>\n

Unit 1: Introduction to SEO (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Keyword Research and On-Page Optimization (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 3:<\/p>\n

Topic: Pay-Per-Click Advertising (PPC) <\/p>\n

Unit 1: Introduction to PPC (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Google Ads and Other Platforms (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 4:<\/p>\n

Topic: Social Media Marketing (SMM) <\/p>\n

Unit 1: Introduction to SMM (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Social Media Advertising and Analytics (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 5:<\/p>\n

Topic: Email Marketing <\/p>\n

Unit 1: Introduction to Email Marketing (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Email Marketing Best Practices (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 6:<\/p>\n

Topic: Content Marketing <\/p>\n

Unit 1: Introduction to Content Marketing (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Content Creation and Promotion (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 7:<\/p>\n

Topic: Analytics and Reporting <\/p>\n

Unit 1: Introduction to Analytics and Reporting (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Google Analytics and Other Tools (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Week 8:<\/p>\n

Topic: Final Project and Wrap-Up <\/p>\n

Unit 1: Final Project (2 classes, 1.5 hours each) <\/p>\n

Unit 2: Course Review and Evaluation (2 classes, 1.5 hours each)<\/p>\n

<\/p>\n

Each class is expected to run for 1.5 hours, and the course is expected to run for 30 hours in total. This plan can be modified based on the specific needs and requirements of the learners and the course instructor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Short term 30 hours digital marketing course for professionals.<\/p>\n","protected":false},"author":1,"featured_media":17829,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[555,75],"class_list":["post-17828","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-courses","course-cat-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/17828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=17828"}],"version-history":[{"count":1,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/17828\/revisions"}],"predecessor-version":[{"id":25134,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/17828\/revisions\/25134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/17829"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=17828"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course-cat?post=17828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}