{"id":21322,"date":"2022-04-28T02:36:06","date_gmt":"2022-04-27T21:06:06","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?post_type=course&p=21322"},"modified":"2022-10-05T22:32:22","modified_gmt":"2022-10-05T17:02:22","slug":"performance-marketing-course-2","status":"publish","type":"course","link":"https:\/\/www.7boats.com\/academy\/course\/performance-marketing-course-2\/","title":{"rendered":"Performance Marketing Course"},"content":{"rendered":"
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Seven Boats offers a performance marketing course which equips students with the skills and knowledge they need to succeed in this field. The course covers topics such as performance-based advertising, tracking and optimization, and campaign management. It also provides valuable insights into the latest industry trends. Performance marketing course by Seven Boats is the perfect way to get started in this exciting and rapidly-growing field.<\/p>\n

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Are you looking for ways to drive more conversions and revenue from your paid traffic? If so, you’re in the right place! In this guide, we will teach you everything you need to know about performance marketing. We’ll cover how to set up your campaigns, target the right audiences, optimize your ads, and measure your results. By following our tips, you can start seeing improved performance from your paid traffic in no time! Ready to get started? Let’s dive in!<\/p>\n<\/div>\n

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As a business owner or marketer, it’s important to understand the different types of paid traffic. Paid traffic can be divided into two main categories: brand awareness and performance-based marketing. Brand awareness campaigns are designed to increase visibility and name recognition for your business. Performance-based marketing, on the other hand, is focused on generating leads or sales from your paid traffic.<\/p>\n<\/div>\n

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The key to success with performance marketing is to focus on the metrics that matter most to your business. For example, if you’re selling products online, you’ll want to track conversions (sales) and cost per conversion. If you’re focused on generating leads, you’ll want to track lead generation rate and cost per lead. By tracking the right metrics, you can optimize your campaigns for improved performance.<\/p>\n<\/div>\n

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Once you know what metric you want to track, it’s time to set up your campaign. To do this, you’ll need to create ad groups and target keywords that are relevant to your business. You’ll also need to write compelling ad copy and create attractive visuals (if you’re running a display campaign).<\/p>\n<\/div>\n

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Once your campaign is up and running, it’s important to monitor your results and make changes as needed. If you’re not seeing the results you want, don’t be afraid to experiment with different targeting options, ad copy, or visuals. The key is to constantly test and optimize your campaigns so that you can get the most out of your paid traffic.<\/p>\n<\/div>\n

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By following our tips, you can start driving more conversions and revenue from your paid traffic. So what are you waiting for? Get started today! Join our performance marketing course.<\/p>\n<\/div>\n

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Broad concepts:<\/strong><\/p>\n

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Fundamentals of Performance Marketing<\/strong><\/p>\n

KPIs<\/p>\n

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Google Ads<\/strong><\/p>\n

CPC<\/p>\n

ECPC<\/p>\n

CPA<\/p>\n

CPM<\/p>\n

CPV<\/p>\n

CPL<\/p>\n

Performance Max campaigns<\/p>\n

Search campaigns<\/p>\n

Display campaigns<\/p>\n

Shopping campaigns<\/p>\n

Universal app campaigns<\/p>\n

Discovery ad campaigns<\/p>\n

Local ad campaigns<\/p>\n

Video ad campaigns<\/p>\n

Advanced Audience targeting, Remarketing etc<\/p>\n

Advanced Bidding Strategies<\/p>\n

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Facebook & Instagram Ads<\/strong><\/p>\n

Awareness ad campaigns<\/p>\n

Consideration Ad campaigns<\/p>\n

Conversion Ad campaigns<\/p>\n

Pixel canvas<\/p>\n

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LinkedIn Ads<\/strong><\/p>\n

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Radio \/ TV \/ OTT Ads<\/strong><\/p>\n

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Content Marketing<\/strong><\/p>\n

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Measurement & Optimization<\/strong><\/p>\n

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Live Case studies & campaigns<\/strong><\/p>\n

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The Complete Guide to Performance Marketing: How to Drive More Conversions and Revenue With Paid Traffic. Enrol in this performance marketing course by Seven Boats<\/p>\n","protected":false},"author":1,"featured_media":21323,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[52,555,75,43],"class_list":["post-21322","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-adwords","course-cat-courses","course-cat-internet-marketing","course-cat-smm"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/21322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=21322"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course\/21322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/21323"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=21322"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/course-cat?post=21322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}