{"id":4359,"date":"2016-10-17T04:27:03","date_gmt":"2016-10-17T04:27:03","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?page_id=4359"},"modified":"2016-10-17T04:32:45","modified_gmt":"2016-10-17T04:32:45","slug":"experts-saying","status":"publish","type":"page","link":"https:\/\/www.7boats.com\/academy\/experts-saying\/","title":{"rendered":"Experts Saying"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/experts-saying\/#Digital_Marketing_2016_Top_50_Influencers\" >Digital Marketing 2016: Top 50\u00a0Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/experts-saying\/#WHAT_ARE_THE_EXPERTS_SAYING\" >WHAT ARE THE EXPERTS SAYING?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/experts-saying\/#TOPIC_ANALYSIS\" >TOPIC ANALYSIS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/experts-saying\/#TOP_100_INDIVIDUALS\" >TOP 100 INDIVIDUALS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"fadeInDown animated\"><span class=\"ez-toc-section\" id=\"Digital_Marketing_2016_Top_50_Influencers\"><\/span>Digital Marketing 2016: Top 50\u00a0Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"WHAT_ARE_THE_EXPERTS_SAYING\"><\/span>WHAT ARE THE EXPERTS SAYING?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We reached out to some of the top influencers identified in our list below to ask them for their views on Digital marketing. We spoke to Jeff Bullas (#1), Sam Hurley (#2), Larry Kim (#7), Rand Fishkin (#8), Evan Dunn (#14), Michael Brenner (#15) and Michael J. Schiemer (#25). Be sure to follow them to stay up to date on the best content and resources on\u00a0Digital Marketing!<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/jeffbullas\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"alignleft wp-image-9186 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Jeff-Bullas.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Jeff Bullas\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Jeff Bullas Twitter\" href=\"https:\/\/twitter.com\/jeffbullas\" target=\"_blank\" rel=\"nofollow noopener\">Jeff Bullas<\/a>\u00a0\u2013 CEO at\u00a0<a title=\"Jeff Bulas\" href=\"http:\/\/www.jeffbullas.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Jeffbullas.com Pty Ltd<\/a><\/strong><\/p>\n<p><em>\u201cThere is an elephant in the room for many digital marketers. They love the vanity metrics of traffic, social media sharing and follower growth. They are hooked on the engagement and feedback that cool content provides to the brand. But they often don\u2019t work on the last few hard yards. It isn\u2019t seen as sexy and it can be boring. It\u2019s converting that traffic and engagement into leads and sales. It\u2019s is time for many social media and content marketers to grow up\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/Sam___Hurley\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"alignleft wp-image-9187 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/sam-hurley.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Sam Hurley\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"https:\/\/twitter.com\/Sam___Hurley\" href=\"https:\/\/twitter.com\/Sam___Hurley\" target=\"_blank\" rel=\"nofollow noopener\">Sam Hurley<\/a>, Founder of <a title=\"OPTIM-EYEZ\" href=\"https:\/\/optim-eyez.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">OPTIM-EYEZ<\/a><\/strong><\/p>\n<p><em>\u201cThis saturated, fast-paced digital world in which we live can seem overwhelming for business owners and marketers alike. Aside from the sheer amount of information and data we force ourselves to consume each and every day, there\u2019s one precious unit of measurement which we most commonly neglect.\u00a0<strong>Time<\/strong>.\u00a0To become a successful business owner, brand, solopreneur, marketer\u2026 you have to become a master of time.\u00a0Digital marketing is evolving at incredible rates, which only feeds our fixation with shiny new objects such as virtual reality and the newest social media platforms.\u00a0My advice for this year onward? Focus your time and energy into 3 key revenue generators which suit your business model (and you!). Become exceptional at nurturing these generators and don\u2019t veer off course. Take heed of the new digital trends and adapt, but don\u2019t divert.\u00a0For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business <span data-hveid=\"58\">\u2014 e<\/span>xposure that converts into sales.\u00a0That\u2019s all! Test what works and stick with it. Don\u2019t waste your time being a jack of all trades.\u00a0Finally; build relationships, be yourself and push your name through social media. I cannot express enough how important this is. Personal branding is absolutely critical for trust, credibility and inbound leads. Spend time on yourself and everything else will follow. Seriously, I\u2019m living proof of this methodology. I\u2019ve never had to advertise to attract my own clients.\u00a0<a title=\"OPTIM-EYEZ\" href=\"https:\/\/optim-eyez.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">My website<\/a> isn\u2019t even live yet!\u00a0If this seems crazy to you, it\u2019s time to alter your approach to business.\u00a0Concepts of marketing will <strong>always<\/strong> remain unchanged. It\u2019s only the tools, buzzwords and technologies that form and shift around us\u2026don\u2019t be dazzled by them.\u00a0Digital marketing is fun. Profit as a result (and your continued sanity) is better.\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/larrykim\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"alignleft wp-image-9188 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Larry-Kim.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Larry Kim\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Larry Kim\" href=\"https:\/\/twitter.com\/larrykim\" target=\"_blank\" rel=\"nofollow noopener\">Larry Kim<\/a>\u00a0\u2013 Founder of <a title=\"Word Stream\" href=\"http:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"nofollow noopener\">WordStream<\/a><\/strong><\/p>\n<p><em>\u201cWe\u2019ve reached peak social \u2013 a point at which the signal to noise ratio of social updates is unsustainable \u2013 companies, Individuals and automated tools are cranking out so many social updates that post engagement rate is getting crushed. At the same time, the social platforms are obviously looking to monetize their platforms with an increasing number of ads, which further diminishes organic visibility.\u00a0As more content and ads floods social networks, the slice of engagement for the average brand must shrink because there\u2019s only a finite amount of content consumption and engagement to be had. Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/randfish\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9189 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Rand-Fishkin.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Rand Fishkin\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Rand Fishkin\" href=\"https:\/\/twitter.com\/randfish\" target=\"_blank\" rel=\"nofollow noopener\">Rand Fishkin<\/a> \u2013 Founder of <a title=\"Moz\" href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Moz<\/a><\/strong><\/p>\n<p><em>\u201cAdblocking was part of a huge conversation in 2015, and my guess is that the reaction to this growing technology is going to mimic how entrenched players have reacted to technology leaps in the past \u2014 by trying to legislate it away. I anticipate that in either the US or the EU, some form of government action will arise (in the US, most likely due to lobbying AKA our legalized system of bribery) to \u201cprotect the interests of publishers and journalists who serve the public good.\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/evanpdunn\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9190 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Evan-Dunn.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Evan Dunn\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Evan Dunn\" href=\"https:\/\/twitter.com\/evanpdunn\" target=\"_blank\" rel=\"nofollow noopener\">Evan Dunn<\/a>\u00a0\u2013\u00a0Digital Marketing Practice Lead\u00a0at <a title=\"Transform\" href=\"http:\/\/transform.digital\/\" target=\"_blank\" rel=\"nofollow noopener\">Transform<\/a><\/strong><\/p>\n<p><em>\u201cThe digital media landscape is complex. With new channels, media and technology popping up every month, it\u2019s only getting more complex. The most critical component of success in today\u2019s marketing universe is a cohesive strategy \u2013 a theoretical framework that makes sense of every marketing activity executed by your brand, and provides an architecture for measurement and optimization of every activity. After all, if you\u2019re not sure whether an activity is driving ROI, is it really worth doing?\u00a0Today\u2019s marketing, whether online or off, must be a scientific art (or an artistic science, either one). It can no longer be gut-driven, dominated by creative, and powered by trendy jargon. Measurement, analytics, statistics, quantification, optimization \u2013 these are the stuff of proven strategies. Don\u2019t be distracted by flashy ad-tech, although it is sometimes useful.\u00a0If your digital marketing objective is growing numbers (customers, sales), then your means of accomplishing it must be by analyzing the numbers. Quantitative Marketing is the future of all forms of marketing, including digital.\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/BrennerMichael\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9221\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Michael-Brenner.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Michael Brenner\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Michael Brenner\" href=\"https:\/\/twitter.com\/BrennerMichael\" target=\"_blank\" rel=\"nofollow noopener\">Michael Brenner<\/a> CEO of <a title=\"Marketing Insider Group\" href=\"https:\/\/marketinginsidergroup.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Marketing Insider Group<\/a><\/strong><\/p>\n<p><em>\u201c10 years ago, you would have found it difficult to find anything labeled \u201cDigital Marketing\u201d on the\u00a0job boards or even listed in the descriptions for openings companies were trying to fill. Now, Digital Marketing is the hottest job title in all of marketing.\u00a0Digital marketing skills are in such high demand because we understand how to market to today\u2019s always-connected, multi-device\u00a0consumer. The top digital marketers today combine right and left-brain talents. We\u00a0are one part content marketers, editors and writers, who understand how to create the kind of content that\u00a0people actually want to read and share. On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote\u00a0content across email, search, social and even\u00a0offline platforms.\u00a0Today\u2019s digital marketer\u00a0knows how to reach, engage, and convert new customers for our businesses. We defy the old notion that marketing can\u2019t be measured. Because we\u2019re doing it every day.\u201d<\/em><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/twitter.com\/MikeSchiemer\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9277 size-full\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Michael-J.-Schiemer.png\" alt=\"Onalytica - Digital Marketing Top 100 Influencers and Brands - Michael J. Schiemer\" width=\"90\" height=\"90\" title=\"\"><\/a><a title=\"Mike Schiemer\" href=\"http:\/\/www.twitter.com\/MikeSchiemer\" target=\"_blank\" rel=\"nofollow noopener\">Michael J. Schiemer<\/a> \u2013\u00a0Founder at <a href=\"http:\/\/www.myfrugalbusiness.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Schiemer Consulting<\/a><\/strong><\/p>\n<p><em>\u201cIn today\u2019s ultra-competitive digital marketing landscape, differentiating your company from the competition is paramount. There are too many generic or mediocre digital marketers and digital marketing agencies out there that won\u2019t stand the test of time. Other more established marketers will rest on their laurels, fail to adapt, and become obsolete in a short period of time. I think all digital marketers and agencies should ask themselves three questions: How are you going above and beyond for your clients? What value do you bring to the table that they can\u2019t get anywhere else? What prevents your services from being outsourced or replaced by a few inexpensive software programs? If you can\u2019t answer those questions quickly and confidently, then you \u00a0need to step up your efforts or find a new industry.\u201d\u00a0<\/em><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"TOPIC_ANALYSIS\"><\/span>TOPIC ANALYSIS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We were interested in seeing which topics were most popular among the top digital marketing influencers, so we analysed their tweets and blogs from 1st January \u2013 19th April 2016 and counted mentions of various topics associated with Digital Marketing which we then used to create\u00a0a topic share of voice chart:<\/p>\n<h2><a href=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Topic-Share-of-Voice-Among-the-Top-100-Digital-Marketing-Influencers-and-Brands.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9237\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/10\/Topic-Share-of-Voice-Among-the-Top-100-Digital-Marketing-Influencers-and-Brands.png\" alt=\"Onalytica Digital Marketing Top 100 Influencers and Brands - Topic Share of Voice Among the Top 100 Digital Marketing Influencers and Brands\" width=\"1377\" height=\"1469\" title=\"\"><\/a><\/h2>\n<h2><\/h2>\n<p>It\u2019s interesting to note that the most popular topic among the digital marketing influencers is <strong>Social Media<\/strong> with a 27% share of voice. <strong>Content Marketing<\/strong> was the 2nd most popular debate driver, followed by <strong>Branding<\/strong>. <strong>Facebook<\/strong>, <strong>SEO<\/strong> and <strong>Twitter<\/strong> all received an 8% share of voice, followed by <strong>Strategy<\/strong>, <strong>Advertising<\/strong> and <strong>Analytics<\/strong>. <strong>Email Marketing<\/strong>, <strong>PPC<\/strong>, <strong>LinkedIn<\/strong> and <strong>Planning<\/strong>\u00a0which all received a 3% share of voice followed by <strong>Growth Hacking<\/strong> with 2%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TOP_100_INDIVIDUALS\"><\/span>TOP 100 INDIVIDUALS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We looked at all the individuals engaging on Twitter to bring\u00a0you a list of the top 100 most influential individuals in the Digital Marketing\u00a0landscape in 2016.<\/p>\n<div class=\"box clearfix\"><\/div>\n<table class=\"inf-table\" border=\"1\" width=\"100%\" cellspacing=\"3\" cellpadding=\"3\">\n<tbody>\n<tr>\n<th>Rank<\/th>\n<th>Twitter Handle<\/th>\n<th>Name<\/th>\n<th>Company<\/th>\n<th>Influencer Score<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/jeffbullas\" target=\"_blank\" rel=\"nofollow noopener\">@jeffbullas<\/a><\/td>\n<td>Jeff Bullas<\/td>\n<td>Jeffbullas.com<\/td>\n<td>44.13<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/Sam___Hurley\" target=\"_blank\" rel=\"nofollow noopener\">@Sam___Hurley<\/a><\/td>\n<td>Sam Hurley<\/td>\n<td>OPTIM-EYEZ<\/td>\n<td>38.2<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/MarketingProfs\" target=\"_blank\" rel=\"nofollow noopener\">@MarketingProfs<\/a><\/td>\n<td>Ann Handley<\/td>\n<td>MarketingProfs<\/td>\n<td>31.99<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/AshleyFriedlein\" target=\"_blank\" rel=\"nofollow noopener\">@AshleyFriedlein<\/a><\/td>\n<td>Ashley Friedlein<\/td>\n<td>Econsultancy<\/td>\n<td>28.46<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/Rocco_Zebra_Adv\" target=\"_blank\" rel=\"nofollow noopener\">@Rocco_Zebra_Adv<\/a><\/td>\n<td>Rocco Baldassarre<\/td>\n<td>Zebra Advertisement<\/td>\n<td>27.97<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/iMariaJohnsen\" target=\"_blank\" rel=\"nofollow noopener\">@iMariaJohnsen<\/a><\/td>\n<td>Maria Johnsen<\/td>\n<td>Golden Way Media<\/td>\n<td>26.57<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/larrykim\" target=\"_blank\" rel=\"nofollow noopener\">@larrykim<\/a><\/td>\n<td>Larry Kim<\/td>\n<td>Wordstream<\/td>\n<td>21.45<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/randfish\" target=\"_blank\" rel=\"nofollow noopener\">@randfish<\/a><\/td>\n<td>Rand Fishkin<\/td>\n<td>Moz<\/td>\n<td>21.07<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/PamMktgNut\" target=\"_blank\" rel=\"nofollow noopener\">@PamMktgNut<\/a><\/td>\n<td>Pam Moore<\/td>\n<td>Marketing Nutz<\/td>\n<td>18.67<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/leeodden\" target=\"_blank\" rel=\"nofollow noopener\">@leeodden<\/a><\/td>\n<td>Lee Odden<\/td>\n<td>Top Rank Marketing<\/td>\n<td>16.82<\/td>\n<\/tr>\n<tr>\n<td>11<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/acfrank\" target=\"_blank\" rel=\"nofollow noopener\">@acfrank<\/a><\/td>\n<td>Andrew Frank<\/td>\n<td>Gartner for Marketing<\/td>\n<td>15.73<\/td>\n<\/tr>\n<tr>\n<td>12<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/dknowlton1\" target=\"_blank\" rel=\"nofollow noopener\">@dknowlton1<\/a><\/td>\n<td>Daniel Knowlton<\/td>\n<td>KPS DigitalMarketing<\/td>\n<td>13.62<\/td>\n<\/tr>\n<tr>\n<td>13<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/DioFavatas\" target=\"_blank\" rel=\"nofollow noopener\">@DioFavatas<\/a><\/td>\n<td>Dio Favatas<\/td>\n<td>Truth Initiative<\/td>\n<td>13.08<\/td>\n<\/tr>\n<tr>\n<td>14<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/evanpdunn\" target=\"_blank\" rel=\"nofollow noopener\">@evanpdunn<\/a><\/td>\n<td>Evan Dunn<\/td>\n<td>Transform<\/td>\n<td>12.53<\/td>\n<\/tr>\n<tr>\n<td>15<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/BrennerMichael\" target=\"_blank\" rel=\"nofollow noopener\">@BrennerMichael<\/a><\/td>\n<td>Michael Brenner<\/td>\n<td>Marketing Insider Group<\/td>\n<td>12.43<\/td>\n<\/tr>\n<tr>\n<td>16<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/adamwoodsaus\" target=\"_blank\" rel=\"nofollow noopener\">@adamwoodsaus<\/a><\/td>\n<td>Adam Woods<\/td>\n<td>Reed Exhibitions<\/td>\n<td>12.37<\/td>\n<\/tr>\n<tr>\n<td>17<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/WBB_13\" target=\"_blank\" rel=\"nofollow noopener\">@WBB_13<\/a><\/td>\n<td>Brent Bouldin<\/td>\n<td>Bank of America<\/td>\n<td>11.47<\/td>\n<\/tr>\n<tr>\n<td>18<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/jaybaer\" target=\"_blank\" rel=\"nofollow noopener\">@jaybaer<\/a><\/td>\n<td>Jay Baer<\/td>\n<td>Convince &amp; Convert<\/td>\n<td>10.41<\/td>\n<\/tr>\n<tr>\n<td>19<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/davidbnz\" target=\"_blank\" rel=\"nofollow noopener\">@davidbnz<\/a><\/td>\n<td>David Bell<\/td>\n<td>University of Pennsylvania<\/td>\n<td>10.32<\/td>\n<\/tr>\n<tr>\n<td>20<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/DaveChaffey\" target=\"_blank\" rel=\"nofollow noopener\">@DaveChaffey<\/a><\/td>\n<td>Dr Dave Chaffey<\/td>\n<td>Smart Insights<\/td>\n<td>10.24<\/td>\n<\/tr>\n<tr>\n<td>21<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/chuckaikens\" target=\"_blank\" rel=\"nofollow noopener\">@chuckaikens<\/a><\/td>\n<td>Chuck Aikens<\/td>\n<td>Volume Nine<\/td>\n<td>10.18<\/td>\n<\/tr>\n<tr>\n<td>22<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/JenPolk1\" target=\"_blank\" rel=\"nofollow noopener\">@JenPolk1<\/a><\/td>\n<td>Jennifer Polk<\/td>\n<td>Gartner<\/td>\n<td>9.92<\/td>\n<\/tr>\n<tr>\n<td>23<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/AlexTachalova\" target=\"_blank\" rel=\"nofollow noopener\">@AlexTachalova<\/a><\/td>\n<td>Alexandra Tachalova<\/td>\n<td>alextachalova.com<\/td>\n<td>9.76<\/td>\n<\/tr>\n<tr>\n<td>24<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/ajalumnify\" target=\"_blank\" rel=\"nofollow noopener\">@ajalumnify<\/a><\/td>\n<td>AJ Agrawal<\/td>\n<td>Alumnify<\/td>\n<td>9.6<\/td>\n<\/tr>\n<tr>\n<td>25<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/MikeSchiemer\" target=\"_blank\" rel=\"nofollow noopener\">@MikeSchiemer<\/a><\/td>\n<td>Michael J. Schiemer<\/td>\n<td>Colbea<\/td>\n<td>9.23<\/td>\n<\/tr>\n<tr>\n<td>26<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/jeremywaite\" target=\"_blank\" rel=\"nofollow noopener\">@jeremywaite<\/a><\/td>\n<td>Jeremy \u2601\ufe0f<\/td>\n<td>Colbea Enterprises<\/td>\n<td>9.18<\/td>\n<\/tr>\n<tr>\n<td>27<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/azeckman\" target=\"_blank\" rel=\"nofollow noopener\">@azeckman<\/a><\/td>\n<td>Ashley Zeckman<\/td>\n<td>Top Rank Marketing<\/td>\n<td>8.4<\/td>\n<\/tr>\n<tr>\n<td>28<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/MariSmith\" target=\"_blank\" rel=\"nofollow noopener\">@MariSmith<\/a><\/td>\n<td>Mari Smith<\/td>\n<td>marismith.com<\/td>\n<td>8.18<\/td>\n<\/tr>\n<tr>\n<td>29<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/MelonieDodaro\" target=\"_blank\" rel=\"nofollow noopener\">@MelonieDodaro<\/a><\/td>\n<td>Melonie Dodaro<\/td>\n<td>Top Dog Social Media<\/td>\n<td>8.11<\/td>\n<\/tr>\n<tr>\n<td>30<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/augieray\" target=\"_blank\" rel=\"nofollow noopener\">@augieray<\/a><\/td>\n<td>Augie Ray<\/td>\n<td>Gartner for Marketers<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td>31<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/krbenedict\" target=\"_blank\" rel=\"nofollow noopener\">@krbenedict<\/a><\/td>\n<td>Kevin R Benedict<\/td>\n<td>Cognizant<\/td>\n<td>7.93<\/td>\n<\/tr>\n<tr>\n<td>32<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/SimonYates\" target=\"_blank\" rel=\"nofollow noopener\">@SimonYates<\/a><\/td>\n<td>Simon Yates<\/td>\n<td>Gartner for Marketers<\/td>\n<td>7.82<\/td>\n<\/tr>\n<tr>\n<td>33<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/NealSchaffer\" target=\"_blank\" rel=\"nofollow noopener\">@NealSchaffer<\/a><\/td>\n<td>Neal Schaffer<\/td>\n<td>Maximize Your Social<\/td>\n<td>7.58<\/td>\n<\/tr>\n<tr>\n<td>34<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/Matt_Umbro\" target=\"_blank\" rel=\"nofollow noopener\">@Matt_Umbro<\/a><\/td>\n<td>Matthew Umbro<\/td>\n<td>PPCChat<\/td>\n<td>7.35<\/td>\n<\/tr>\n<tr>\n<td>35<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/markwschaefer\" target=\"_blank\" rel=\"nofollow noopener\">@markwschaefer<\/a><\/td>\n<td>Mark Schaefer<\/td>\n<td>Schaefer Marketing Solutions<\/td>\n<td>7.21<\/td>\n<\/tr>\n<tr>\n<td>36<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/FeldmanCreative\" target=\"_blank\" rel=\"nofollow noopener\">@FeldmanCreative<\/a><\/td>\n<td>Barry Feldman<\/td>\n<td>Feldman Creative<\/td>\n<td>7.1<\/td>\n<\/tr>\n<tr>\n<td>37<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/BrianHughes116\" target=\"_blank\" rel=\"nofollow noopener\">@BrianHughes116<\/a><\/td>\n<td>Brian Hughes<\/td>\n<td>Integrity Marketing<\/td>\n<td>6.76<\/td>\n<\/tr>\n<tr>\n<td>38<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/ItsDUHnise\" target=\"_blank\" rel=\"nofollow noopener\">@ItsDUHnise<\/a><\/td>\n<td>Jenise Henrikson<\/td>\n<td>Search Engine Journal<\/td>\n<td>6.64<\/td>\n<\/tr>\n<tr>\n<td>39<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/DanScalco\" target=\"_blank\" rel=\"nofollow noopener\">@DanScalco<\/a><\/td>\n<td>Dan Scalco<\/td>\n<td>digitalux<\/td>\n<td>6.62<\/td>\n<\/tr>\n<tr>\n<td>40<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/neilpatel\" target=\"_blank\" rel=\"nofollow noopener\">@neilpatel<\/a><\/td>\n<td>Neil Patel<\/td>\n<td>Crazy Egg<\/td>\n<td>6.59<\/td>\n<\/tr>\n<tr>\n<td>41<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/martykihn\" target=\"_blank\" rel=\"nofollow noopener\">@martykihn<\/a><\/td>\n<td>Martin Kihn<\/td>\n<td>Gartner<\/td>\n<td>6.47<\/td>\n<\/tr>\n<tr>\n<td>42<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/MarketingLetter\" target=\"_blank\" rel=\"nofollow noopener\">@MarketingLetter<\/a><\/td>\n<td>Dr. Angela Hausman<\/td>\n<td>Hausman and Associates<\/td>\n<td>6.41<\/td>\n<\/tr>\n<tr>\n<td>43<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/lacostejonathan\" target=\"_blank\" rel=\"nofollow noopener\">@lacostejonathan<\/a><\/td>\n<td>Jonathan Lacoste<\/td>\n<td>Jebbit<\/td>\n<td>6.37<\/td>\n<\/tr>\n<tr>\n<td>44<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/crestodina\" target=\"_blank\" rel=\"nofollow noopener\">@crestodina<\/a><\/td>\n<td>Andy Crestodina<\/td>\n<td>Orbit Media<\/td>\n<td>6.29<\/td>\n<\/tr>\n<tr>\n<td>45<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/markfidelman\" target=\"_blank\" rel=\"nofollow noopener\">@markfidelman<\/a><\/td>\n<td>Mark Fidelman<\/td>\n<td>Evolve!<\/td>\n<td>6.2<\/td>\n<\/tr>\n<tr>\n<td>46<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/marktraphagen\" target=\"_blank\" rel=\"nofollow noopener\">@marktraphagen<\/a><\/td>\n<td>Mark Traphagen<\/td>\n<td>Stone Temple Consulting<\/td>\n<td>6.06<\/td>\n<\/tr>\n<tr>\n<td>47<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/jacobvar\" target=\"_blank\" rel=\"nofollow noopener\">@jacobvar<\/a><\/td>\n<td>Jacob Varghese<\/td>\n<td>jacobv.com<\/td>\n<td>6.01<\/td>\n<\/tr>\n<tr>\n<td>48<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/marcusbowlerhat\" target=\"_blank\" rel=\"nofollow noopener\">@marcusbowlerhat<\/a><\/td>\n<td>Marcus Miller<\/td>\n<td>Bowler Hat<\/td>\n<td>5.89<\/td>\n<\/tr>\n<tr>\n<td>49<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/CynthiaLIVE\" target=\"_blank\" rel=\"nofollow noopener\">@CynthiaLIVE<\/a><\/td>\n<td>Cynthia Johnson<\/td>\n<td>American Addiction Centers,<\/td>\n<td>5.87<\/td>\n<\/tr>\n<tr>\n<td>50<\/td>\n<td><a href=\"http:\/\/www.twitter.com\/BrettRelander\" target=\"_blank\" rel=\"nofollow noopener\">@BrettRelander<\/a><\/td>\n<td>Brett Relander<\/td>\n<td>Launch &amp; Hustle<\/td>\n<td>5.65<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing 2016: Top 50\u00a0Influencers WHAT ARE THE EXPERTS SAYING? We reached out to some of the top influencers identified &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"class_list":["post-4359","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/pages\/4359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=4359"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/pages\/4359\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}