{"id":21484,"date":"2022-05-12T00:03:24","date_gmt":"2022-05-11T18:33:24","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=21484"},"modified":"2022-05-12T00:03:27","modified_gmt":"2022-05-11T18:33:27","slug":"seo-vs-sxo-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/","title":{"rendered":"SEO vs SXO: What&#8217;s the Difference?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/#What_is_SEO\" >What is SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/#What_is_SXO\" >What is SXO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/#Video\" >Video<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO vs SXO: SEO (Search Engine Optimization) and SXO (Search Experience Optimization) are two of the most important aspects of online marketing. SEO is the process of <a href=\"https:\/\/www.7boats.com\/content-optimization\/\">optimizing your website and content to rank higher in search engine results pages (SERPs)<\/a>, while SXO is the process of optimizing your website and content for a better user experience. In this blog post, we will discuss the differences between SEO and SXO, and how you can use both to improve your online marketing efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is all about optimizing your website and content to rank higher in search engine results pages. This can be done through a variety of methods, such as <a href=\"https:\/\/www.7boats.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> and optimization, <a href=\"https:\/\/www.7boats.com\/best-practices-for-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building<\/a>, and <a href=\"https:\/\/www.7boats.com\/tips-write-magnetic-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating informative and keyword-rich content<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SXO\"><\/span>What is SXO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SXO, on the other hand, focuses on <a href=\"https:\/\/www.7boats.com\/digital-marketing-objectives\/how-to-engage-users-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">improving the user experience of your website<\/a>. This can be done through a variety of methods, such as improving website navigation, <a href=\"https:\/\/www.7boats.com\/website-load-time-an-important-factor-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">improving page speed<\/a>, optimizing for mobile devices, and creating a user-friendly design. <\/p>\n\n\n\n<p>While SEO is important for getting your website seen by potential customers, SXO is just as important for keeping those customers on your site and converting them into paying customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video\"><\/span>Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ZHRQ0f6zFT8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>In order to improve your SEO and SXO efforts, you need to first understand the difference between the two. SEO is all about improving your website&#8217;s visibility in search engine results pages, while SXO is all about improving the user experience of your website. Once you understand the difference, you can start implementing SEO and SXO strategies that will improve your <a href=\"https:\/\/www.7boats.com\/3-unavoidable-online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing<\/a> efforts. If you&#8217;re not sure where to start, contact a SEO or SXO expert to help you get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction SEO vs SXO: SEO (Search Engine Optimization) and SXO (Search Experience Optimization) are two of the most important aspects &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[408],"class_list":["post-21484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo-factors"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=21484"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/21489"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=21484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=21484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=21484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}