{"id":21520,"date":"2022-05-16T14:08:52","date_gmt":"2022-05-16T08:38:52","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=21520"},"modified":"2022-05-19T02:33:20","modified_gmt":"2022-05-18T21:03:20","slug":"what-is-image-alt-tag-in-seo","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/","title":{"rendered":"What is Image Alt Tag in SEO"},"content":{"rendered":"\n<p>Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may see the images but for the search engine crawlers, it is just a blank area on the page. The smart way would be to optimize this seemingly blank area to the search engines. It can be done through image ALT tags.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#What_is_image_alt_tag\" >What is image alt tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#Video_tutorial_on_Image_Alt_tag\" >Video tutorial on Image Alt tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#Purpose_of_Image_ALT_tags\" >Purpose of Image ALT tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#How_to_add_image_alt_tag\" >How to add image alt tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#Best_Practices_for_image_alt_tags\" >Best Practices for image alt tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#SEO_Tips_and_Tricks_for_image_alt_tags\" >SEO Tips and Tricks for image alt tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#Screenshots_and_Illustrations_of_image_alt_tags\" >Screenshots and Illustrations of image alt tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/what-is-image-alt-tag-in-seo\/#Quick_summary\" >Quick summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_image_alt_tag\"><\/span>What is image alt tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every image on a website should have an alt tag, which is short for &#8220;alternative text.&#8221; The alt tag is a piece of HTML code that allows you to provide a brief description of an image.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-768x576.jpg\" alt=\"Image Alt Tag\" class=\"wp-image-2180\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-768x576.jpg 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-460x345.jpg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-1024x768.jpg 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-120x90.jpg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag-310x233.jpg 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2014\/02\/Image-Alt-Tag.jpg 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_tutorial_on_Image_Alt_tag\"><\/span>Video tutorial on Image Alt tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3pExy30uKjc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Purpose_of_Image_ALT_tags\"><\/span>Purpose of Image ALT tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The primary purpose of the alt tag is to help <a href=\"https:\/\/www.7boats.com\/academy\/what-is-search-engine\/\" data-type=\"post\" data-id=\"21474\">search engines<\/a> index your website properly. When a search engine crawls a website, it looks for images and reads the alt tags to determine what the image is about.<\/p>\n\n\n\n<p>In addition to helping search engines, the alt tag is also important for accessibility. People who are blind or have low vision can use a screen reader to read the alt tags of images on a website. This allows them to understand what is on the page. Image alt tag is an important part of <a href=\"https:\/\/www.7boats.com\/academy\/seo-vs-sxo-whats-the-difference\/\" data-type=\"post\" data-id=\"21484\">SXO<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_add_image_alt_tag\"><\/span>How to add image alt tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The alt tag should be a brief, accurate description of the image. It should not be longer than a few words.<\/p>\n\n\n\n<p>To add an alt tag to an image, you will need to edit the HTML code of your website. If you are not comfortable doing this, you can ask your web developer to help you.<\/p>\n\n\n\n<p>When adding an alt tag, be sure to <a href=\"https:\/\/www.7boats.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">use keywords that are relevant<\/a> to your image and your website. This will help improve your website&#8217;s SEO.<\/p>\n\n\n\n<p>If you are using WordPress, you can install a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO<\/a> to help you with your image alt tags. Yoast SEO will automatically add alt tags to your images and optimize them for SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_image_alt_tags\"><\/span><strong>Best Practices<\/strong> for image alt tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best practices of writing image ALT tags are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The format is &lt;img src=\u201d<a href=\"https:\/\/xyz.com\/marketing.jpg\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">https:\/\/xyz.com\/marketing.jpg<\/a>\u201d alt=\u201dDigital Marketing \u2013 Man standing in meeting room\u201d\\&gt;<\/li><li>The ideal length of the image ALT tags are 70-80 characters, with space<\/li><li>Use relevant keywords for images<\/li><li>Use various keywords (LSI) for the images<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Tips_and_Tricks_for_image_alt_tags\"><\/span>SEO <strong>Tips and Tricks<\/strong> for image alt tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Writing proper image ALT tags can be a definitive step in better SEO for your website. Keep these in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If your image includes text, make sure that you repeat it in your alt text<\/li><li>Keep the alt text precise and specific<\/li><li>Incorporate only those keywords which are beneficial in describing the image to the crawlers<\/li><li>Make sure that human users can understand your image ALT tags. This will help you better SEO-friendly tags<\/li><li>Keep in mind that good image ALT tags will rank it favorably among Google Images<\/li><\/ul>\n\n\n\n<p><strong>Don\u2019ts<\/strong><\/p>\n\n\n\n<p>As with every other SEO practice, there are some don\u2019ts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use the same keywords for all the images<\/li><li>Use irrelevant keywords<\/li><li>Stuff the tags with keywords<\/li><li>Mislead crawlers with wrong keywords against images<\/li><li>Over-think on what to write in the image ALT tags. Just write a simple descriptive sentence.<\/li><\/ul>\n\n\n\n<p><strong>Related reading: <a href=\"https:\/\/www.7boats.com\/how-to-optimize-images-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to optimize images for SEO<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screenshots_and_Illustrations_of_image_alt_tags\"><\/span><strong>Screenshots and Illustrations<\/strong> of image alt tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What Humans See and What Crawlers See<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1024x575.jpeg\" alt=\"\" class=\"wp-image-21556\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1024x575.jpeg 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-460x258.jpeg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-768x431.jpeg 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-120x67.jpeg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-310x174.jpeg 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image.jpeg 1372w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Image ALT tags<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"548\" height=\"230\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1.jpeg\" alt=\"\" class=\"wp-image-21557\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1.jpeg 548w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1-460x193.jpeg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1-120x50.jpeg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2022\/05\/image-1-310x130.jpeg 310w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_summary\"><\/span>Quick summary <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s a quick summary of what you need to know about image alt tags in SEO:<\/p>\n\n\n\n<p>&#8211; Every image on your website should have an alt tag.<\/p>\n\n\n\n<p>&#8211; The purpose of the alt tag is to help search engines index your website properly and to provide a brief, accurate description of the image.<\/p>\n\n\n\n<p>&#8211; Use keywords in your image alt tags to improve your website&#8217;s SEO.<\/p>\n\n\n\n<p>&#8211; You can use a plugin like Yoast SEO to automatically add image alt tags to your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[408],"class_list":["post-21520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo-factors"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=21520"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/21523"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=21520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=21520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=21520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}