{"id":21545,"date":"2022-05-19T00:44:54","date_gmt":"2022-05-18T19:14:54","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=21545"},"modified":"2022-05-19T00:46:14","modified_gmt":"2022-05-18T19:16:14","slug":"how-search-engines-read-a-web-page","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/","title":{"rendered":"How Search Engines read a web page"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/#How_search_engines_work\" >How search engines work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/#Video_tutorial_%E2%80%93_How_search_engines_read_a_webpage\" >Video tutorial &#8211; How search engines read a webpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/#What_is_crawling\" >What is crawling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/#What_is_indexing\" >What is indexing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/how-search-engines-read-a-web-page\/#What_is_caching\" >What is caching?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_search_engines_work\"><\/span>How search engines work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Search engines are the backbone of the internet, providing users with a way to find the information they need. But how do they actually work? In short, search engines use complex algorithms to scour the web for websites, rank them based on relevance, and then present them to users in a search results page. But there&#8217;s a lot more that goes into it than that. Let&#8217;s take a closer look at how search engines work, and how they continue to evolve.<\/p>\n\n\n\n<p>First, it&#8217;s important to understand that the web is constantly changing. New websites are being created and old ones are being updated all the time. This means that search engines have to continuously crawl the web in order to keep their index up-to-date. When you perform a search, the search engine will check its index to see if any relevant results exist. If there are no relevant results, the search engine will return an error message.<\/p>\n\n\n\n<p>The second thing to understand is that not all websites are created equal. Some websites are well-designed and frequently updated, while others are neglected and out-of-date. Search engines use a variety of factors to determine which websites should be ranked higher in the search results.<\/p>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Understanding how search engines read a web page can help webmasters and SEOs improve their website&#8217;s crawlability and indexation.<\/p>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Search engines use <a href=\"https:\/\/www.7boats.com\/academy\/top-3-google-algorithms-you-should-know-about\/\" data-type=\"post\" data-id=\"8378\">algorithms<\/a> to crawl and index websites. These algorithms are constantly changing, which means that what works today may not work tomorrow. However, there are some general principles that remain constant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_tutorial_%E2%80%93_How_search_engines_read_a_webpage\"><\/span>Video tutorial &#8211; How search engines read a webpage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gJmTMkBwoks\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_crawling\"><\/span>What is crawling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Crawling is the process by which search engines discover new and updated content. They do this by following links from other websites, as well as through <a href=\"https:\/\/www.7boats.com\/academy\/is-there-any-problem-having-2-sitemaps\/\" data-type=\"post\" data-id=\"7527\">sitemaps<\/a> submitted by webmasters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_indexing\"><\/span>What is indexing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Indexing is the process of adding new content to a search engine&#8217;s index. This index is used to determine what results should be shown for a given query.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_caching\"><\/span>What is caching?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Caching is the process of storing a copy of a web page in a search engine&#8217;s cache. This cached version can be served to users instead of the live version, which can help improve performance.<\/p>\n\n\n\n<p id=\"5b454415-aa38-4df9-8d45-0c2204c92e1b\">Webmasters and SEOs can improve their website&#8217;s crawlability by ensuring that their pages are well-linked and by submitting sitemaps in <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google search console<\/a>. They can also improve their website&#8217;s indexation by using <a href=\"https:\/\/www.7boats.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant keywords<\/a> and tags, and by <a href=\"https:\/\/www.7boats.com\/tips-write-magnetic-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">providing quality content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How search engines work? Search engines are the backbone of the internet, providing users with a way to find the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-21545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=21545"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/21550"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=21545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=21545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=21545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}