{"id":21569,"date":"2022-05-23T01:06:17","date_gmt":"2022-05-22T19:36:17","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=21569"},"modified":"2023-01-15T21:13:00","modified_gmt":"2023-01-15T15:43:00","slug":"wordpress-seo-tutorial","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/","title":{"rendered":"WordPress SEO Tutorial &#8211; How to do WordPress SEO"},"content":{"rendered":"\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">If you want to make sure that your WordPress site is well optimized for search engines, then you need to learn how to do WordPress SEO. This can be a bit of a daunting task, but it&#8217;s actually not that difficult once you get the hang of it. In this tutorial, we&#8217;ll walk you through the basics of WordPress SEO and how you can get started with optimizing your own site.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#What_is_WordPress\" >What is WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#WordPress_SEO_Guide\" >WordPress SEO Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#How_to_do_on-page_SEO_for_WordPress_WordPress_SEO_Video_Tutorial\" >How to do on-page SEO for WordPress [WordPress SEO Video Tutorial]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#SEO_Keywords\" >SEO Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#Site_Content\" >Site Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#SEO_Title_Tags\" >SEO Title Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#Meta_Description_Tags\" >Meta Description Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#Link_to_relevant_websites\" >Link to relevant websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#Submit_to_search_index\" >Submit to search index<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#Clean_Up_Your_WordPress_URLs_for_Better_SEO\" >Clean Up Your WordPress URLs for Better SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7boats.com\/academy\/wordpress-seo-tutorial\/#How_to_optimize_WordPress_Blog_post_Step-by-step_video_tutorial_with_live_example\" >How to optimize WordPress Blog post [ Step-by-step video tutorial with live example]<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_WordPress\"><\/span>What is WordPress <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress is one of the most popular Content Management Systems (CMS), powering millions of websites around the world. While WordPress is a great platform for building websites, it can be challenging to get ranking in search engines. This is where WordPress SEO comes in. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress_SEO_Guide\"><\/span>WordPress SEO Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By optimizing your website for search engines, you can improve your website&#8217;s visibility and ranking, driving more traffic and leads. While there are many factors that contribute to WordPress SEO, there are some key areas that you should focus on, including title tags, meta descriptions, and keywords. <\/p>\n\n\n\n<p>In this WordPress SEO tutorial, we&#8217;ll cover how to optimize each of these areas to improve your WordPress SEO. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_do_on-page_SEO_for_WordPress_WordPress_SEO_Video_Tutorial\"><\/span>How to do on-page SEO for WordPress [WordPress SEO Video Tutorial]<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HFBY2EhcoXc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Keywords\"><\/span>SEO Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">The first thing you need to do is <a href=\"https:\/\/www.7boats.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">choose the right keywords for your site<\/a>. These are the words or phrases that people will use when they search for your site on a search engine. When choosing keywords, it&#8217;s important to think about what people are actually searching for. For example, if you have a blog about dogs, then you&#8217;ll want to use keywords like &#8220;dog&#8221; or &#8220;dogs&#8221; in your SEO.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Tyi6ExTskvk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KiSku5zMvnQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_Content\"><\/span>Site Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">Once you&#8217;ve chosen the right keywords, you need to start using them in your site&#8217;s content. This means using them in your posts and pages, as well as in your titles and meta tags. Meta tags are special HTML tags that you can use to tell search engines what your site is about. By including the right keywords in your meta tags, you can make sure that your site shows up in search results when people search for those keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Title_Tags\"><\/span>SEO Title Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.7boats.com\/golden-rules-writing-seo-title-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Title tags<\/a> are one of the most important elements of WordPress SEO. They appear in the search engine results pages (SERP), so it&#8217;s important to include keywords that accurately describe your page content. Your title should be brief and to the point, as long as it still accurately reflects the content of your page. <\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sQgEFuhofOM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_Description_Tags\"><\/span>Meta Description Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to title tags, meta descriptions are also an important part of WordPress SEO. Meta descriptions appear below your title in the SERP and give searchers a brief preview of what your page is about. Again, it&#8217;s important to include relevant keywords in your meta description so that searchers can find them.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pXPgksyZAQY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_to_relevant_websites\"><\/span>Link to relevant websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">In addition to using keywords in your content, it&#8217;s also important to link to other websites that are relevant to your topic. This helps search engines understand what your site is about and can also give you a boost in the search results. When linking to other websites, be sure to use relevant keywords in the anchor text (the text that appears between the &lt;a&gt; and &lt;\/a&gt; tags).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Submit_to_search_index\"><\/span>Submit to search index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">Finally, it&#8217;s important to submit your site to search engines like Google and Bing. This will help them find your site and index it properly. You can submit your site manually or use a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress SEO by Yoast<\/a> to handle this for you.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Related reading: <a href=\"https:\/\/www.7boats.com\/top-5-on-page-seo-tricks-that-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 best on page SEO techniques to rank higher in SERP<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clean_Up_Your_WordPress_URLs_for_Better_SEO\"><\/span>Clean Up Your WordPress URLs for Better SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.7boats.com\/wp-content\/uploads\/2011\/10\/clean_urls.jpg\" alt=\"Clean Up Your WordPress URLs for Better SEO\" title=\"\"><\/figure>\n\n\n\n<p>The URLs on your&nbsp;<a href=\"https:\/\/www.7boats.com\/services\/web-development\/wordpress\/\">WordPress<\/a>&nbsp;has a role to play in how efficiently you can use them for&nbsp;<a href=\"https:\/\/www.7boats.com\/services\/internet-marketing\/seo\/\">SEO<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.7boats.com\/services\/internet-marketing\/smo\/\">social media marketing<\/a>. A URL, that follows certain conventions, is useful for your regular online visitors to understand where they can find the content they are looking for. It is also needed in locating web pages conveniently. But WordPress URLs are often modified by external agents like services that push your blog through&nbsp;<a href=\"https:\/\/www.7boats.com\/services\/internet-marketing\/smo\/social-bookmarking-services\/\">social bookmarking<\/a>&nbsp;and submission websites. URL shortening services also has a role to play here. It is in the interest of your&nbsp;<a href=\"https:\/\/www.7boats.com\/things-to-analyze-before-initiating-your-seo-campaign\/\">SEO services campaign<\/a>&nbsp;that you clean up the WordPress URLs.<\/p>\n\n\n\n<p>There are two major reasons why you must clean up your WordPress URLs. The first one is that a canonical URL is easier to submit and market over social media networks. Too many alpha-numeric characters on the URL give off an impression that you are spamming.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Related Reading \u2013&nbsp;<a href=\"https:\/\/www.7boats.com\/beware-spam-newsletter-creative\/\">Beware of spam in newsletter creative<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Online users, especially those on the social media networks are wary about spam. Because you do not know these users personally, neither do you have a strong rapport with them, they can easily block you out for spamming their page with gibberish URLs.<\/p>\n\n\n\n<p>The next reason is somewhat technical and pertains to&nbsp;<a href=\"https:\/\/www.7boats.com\/category\/seo\/\">SEO<\/a>&nbsp;operations. Unique URLs prevent duplicity of content and web pages. If the parameters are different on your WordPress URLs but the core is the same, search engine crawlers can be confused about the exactly location of the page. That is not a productive way to conduct a SEO campaign. You would want to avoid any conflict of interest when it comes to indexing web pages of your WordPress blog. External agents will always tamper with your WordPress URL. What you can do is redirect them to the clean and unique URLs for your WordPress content.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Related reading \u2013&nbsp;<a href=\"https:\/\/www.7boats.com\/what-is-the-importance-of-site-maps-in-seo-campaigns\/\">Importance of sitemap in SEO campaign<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_optimize_WordPress_Blog_post_Step-by-step_video_tutorial_with_live_example\"><\/span>How to optimize WordPress Blog post [ Step-by-step video tutorial with live example]<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress is a popular content management system (CMS) that helps users easily create and manage their website content. One of the benefits of using WordPress is that it is relatively easy to optimize your site for search engines (SEO). By following a few simple steps, you can ensure that your WordPress site is properly optimized for SEO.<\/p>\n\n\n\n<p>First, it is important to choose a well-designed theme that is responsive and mobile-friendly. This will help your site to rank higher in search engine results pages (SERPs), as mobile-optimized sites are given preference. <\/p>\n\n\n\n<p>Second, you should install and activate an SEO plugin, such as Yoast SEO. This plugin will help you to easily add important SEO elements to your site, such as meta descriptions and keywords. <\/p>\n\n\n\n<p>Finally, you should regularly create fresh content and promote your site through social media and other channels. By taking these steps, you can help to ensure that your WordPress site is properly optimized for SEO.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/onKLIiRQGfA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p id=\"ea69a61c-1bfb-432c-b0fb-bfe6c870298f\">By following these WordPress SEO tips, you can make sure that your site is well optimized for search engines and that you have a better chance of ranking high in the search results.<\/p>\n\n\n\n<p>Watch <a href=\"https:\/\/www.youtube.com\/playlist?list=PLkvXpofQsOpvUljrl8Y0PRjoll4lFct84\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Seven Boats Free SEO Tutorials on YouTube<\/a> and Subscribe to our channel. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to make sure that your WordPress site is well optimized for search engines, then you need to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[408,470],"class_list":["post-21569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo-factors","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=21569"}],"version-history":[{"count":1,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21569\/revisions"}],"predecessor-version":[{"id":24442,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/21569\/revisions\/24442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/21577"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=21569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=21569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=21569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}