{"id":24125,"date":"2023-01-02T20:37:49","date_gmt":"2023-01-02T15:07:49","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=24125"},"modified":"2023-02-03T12:09:03","modified_gmt":"2023-02-03T06:39:03","slug":"when-digital-marketing-started","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/when-digital-marketing-started\/","title":{"rendered":"When digital marketing started?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-460x460.png\" alt=\"Seven Boats Academy - Leading digital marketing institute in India\" class=\"wp-image-24446\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-460x460.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-150x150.png 150w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-120x120.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-310x310.png 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square.png 752w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Answer: <strong>The first form of digital marketing was email marketing, which began in 1978<\/strong>.<\/p>\n\n\n\n<p>Email marketing is a way of advertising to a group of people who have voluntarily signed up to receive promotional messages from a company. Messages can be sent as text, images, or videos, and can be targeted to specific demographics, interests, or past behaviors.<\/p>\n\n\n\n<p><strong>Digital marketing began in the early 1990s with the rise of search engine placement services<\/strong>, such as WebCrawler and AOL. Shortly after, companies started using static banners and text-based advertising techniques on commercial websites, such as Yahoo. This was followed by the <strong>introduction of Pay Per Click (PPC) marketing in 1998,<\/strong> which allowed businesses to target a specific audience with ads based on individual preferences instead of blindly targeting large audiences. <strong>With the growth of social media around 2006 and increased use of user-generated content for marketing purposes, digital marketing as we know it today was born<\/strong>. Today\u2019s digital marketing capabilities are unprecedented; never before have marketers had so many tools at their disposal to reach an engaged audience.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Answer: The first form of digital marketing was email marketing, which began in 1978. Email marketing is a way of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[315],"tags":[],"class_list":["post-24125","post","type-post","status-publish","format-standard","hentry","category-question-answers"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=24125"}],"version-history":[{"count":2,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24125\/revisions"}],"predecessor-version":[{"id":24743,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24125\/revisions\/24743"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=24125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=24125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=24125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}