{"id":24374,"date":"2023-01-14T00:01:12","date_gmt":"2023-01-13T18:31:12","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=24374"},"modified":"2023-02-03T12:07:27","modified_gmt":"2023-02-03T06:37:27","slug":"what-is-the-p-o-e-m-model-in-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/what-is-the-p-o-e-m-model-in-digital-marketing-strategy\/","title":{"rendered":"What is the P-O-E-M model in digital marketing strategy?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-460x460.png\" alt=\"Seven Boats Academy - Leading digital marketing institute in India\" class=\"wp-image-24446\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-460x460.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-150x150.png 150w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-120x120.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-310x310.png 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square.png 752w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Answer: P-O-E-M stands for Paid, Owned and Earned media. Paid media refers to advertising that you purchase (e.g. TV ads, online banner ads). Owned media refers to all of your digital assets that you own outright (e.g. website, social media pages, email list). Earned media refers to any unpaid coverage or promotion that you receive (e.g. news articles about your company, blog reviews). <\/p>\n\n\n\n<p>Media mix or <a href=\"https:\/\/www.7boats.com\/services\/internet-marketing\/the-right-digital-marketing-mix-and-profit-channels-for-your-online-business\/\">Digital Marketing mix<\/a> is the combination of paid, owned and earned media \u2013 it&#8217;s the content you create and distribute using your paid, owned and earned channels.<\/p>\n\n\n\n<p>The POEM model has become a popular concept in digital marketing.  Companies who strive to create a comprehensive digital strategy must understand the importance of each medium in the POEM model as they have distinct benefits when used together \u2013 implemented carefully, they can be extremely powerful in engaging customers and accomplishing their objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Answer: P-O-E-M stands for Paid, Owned and Earned media. Paid media refers to advertising that you purchase (e.g. TV ads, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[315],"tags":[],"class_list":["post-24374","post","type-post","status-publish","format-standard","hentry","category-question-answers"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=24374"}],"version-history":[{"count":5,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24374\/revisions"}],"predecessor-version":[{"id":24740,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24374\/revisions\/24740"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=24374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=24374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=24374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}