{"id":24647,"date":"2023-01-31T02:31:09","date_gmt":"2023-01-30T21:01:09","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=24647"},"modified":"2023-02-03T11:42:41","modified_gmt":"2023-02-03T06:12:41","slug":"negative-keywords","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/negative-keywords\/","title":{"rendered":"What is role of negative keywords in Google Ads?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-small\"><img fetchpriority=\"high\" decoding=\"async\" width=\"310\" height=\"310\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-310x310.png\" alt=\"Seven Boats Academy - Leading digital marketing institute in India\" class=\"wp-image-24446\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-310x310.png 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-460x460.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-150x150.png 150w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square-120x120.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/Seven-Boats-Academy-Logo-Square.png 752w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#What_is_negative_keyword\" >What is negative keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#Examples_of_negative_keywords\" >Examples of negative keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#Role_of_negative_keywords_in_Google_Ad_Campaigns\" >Role of negative keywords in Google Ad  Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#FAQs_about_Negative_Keywords\" >FAQs about Negative Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#How_do_you_write_negative_keywords\" >How do you write negative keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#What_are_Amazon_negative_keywords\" >What are Amazon negative keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#How_many_negative_keywords_can_you_have\" >How many negative keywords can you have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#What_is_the_symbol_for_negative_keywords\" >What is the symbol for negative keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7boats.com\/academy\/negative-keywords\/#What_are_the_advantages_of_negative_keywords\" >What are the advantages of negative keywords?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_negative_keyword\"><\/span>What is negative keyword<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Negative keywords<\/strong> have a crucial role in Google Ads campaigns. Negative keywords are used to prevent your advertisement from showing up for irrelevant search queries. The use of negative keywords gives you more control over the relevant searches that trigger your ads and those who can view them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_negative_keywords\"><\/span>Examples of negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For example, if you\u2019re a business selling women\u2019s clothing and jewelry, adding \u201cmen\u201d as a negative keyword will keep your ad from appearing when someone types \u201cmen&#8217;s clothing stores.&#8221; This is because men won&#8217;t be interested in purchasing women&#8217;s garments or jewelry. <\/p>\n\n\n\n<p>Another example would be if someone is searching for &#8220;shoes,&#8221; you might use \u201cfree shoes&#8221; as a negative keyword so that any searcher requesting &#8220;free shoes&#8221; won&#8217;t see your ad since it promotes items with an associated price tag.<\/p>\n\n\n\n<p>Negative keywords play a significant role in <a href=\"https:\/\/www.7boats.com\/guide-to-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a>, as they help determine when and to whom your ads are served. By including negative keywords, you can focus your campaigns on terms that are most relevant to your business, product, or service and avoid wasting ad spend on irrelevant searches. For example, if you&#8217;re selling blue sweaters, you could add &#8220;red&#8221; and &#8220;green&#8221; as negative keywords so that people searching for those colors won&#8217;t be shown your ads. Utilizing negative keywords helps to maximize the efficiency of your campaign by allowing it to be targeted towards an audience already interested in what you have to offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"419\" height=\"149\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/negative-keywords.webp\" alt=\"negative keywords example\" class=\"wp-image-24648\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/negative-keywords.webp 419w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/negative-keywords-120x43.webp 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/01\/negative-keywords-310x110.webp 310w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role_of_negative_keywords_in_Google_Ad_Campaigns\"><\/span>Role of negative keywords in Google Ad  Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to improved relevance control for those viewing our advertisements, using negative keywords has several other advantages too; such as optimizing ad spend by blocking irrelevant searches, repelling malicious website traffic generated by bots and spammers, improving <a href=\"https:\/\/www.7boats.com\/academy\/what-is-quality-score-in-google-ads\/\" data-type=\"post\" data-id=\"24623\">Quality Scores<\/a> to drive down costs per click (CPC), increasing the number of conversions you receive through better targeting accuracy, and cutting down on competition by ensuring only people actively looking at what we have to offer are served our ads. All these benefits make it clear why utilizing effective negatives play an essential role in leading successful <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads campaigns<\/a> \u2013 providing us with multiple ways to ensure advertisers get maximum ROI from their budget investments!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_Negative_Keywords\"><\/span>FAQs about Negative Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1675111385720\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_you_write_negative_keywords\"><\/span>How do you write negative keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Answer: When writing effective negative keywords, it\u2019s important to be as specific as possible. Think about the exact words and phrases that your customers might use when searching for a product or service that you don\u2019t offer. Then add them to your list of negative keywords. Make sure to include plurals, misspellings, and other variations of the words to ensure you\u2019re preventing irrelevant traffic from coming through.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1675111408729\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_Amazon_negative_keywords\"><\/span>What are Amazon negative keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Amazon negative keywords are terms and phrases that you can use to tell Amazon search not to serve your ads for particular searches. Negative keywords help ensure that your ads are only served when the terms in a customer\u2019s search query match your desired relevance and targeted customers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1675111478115\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_many_negative_keywords_can_you_have\"><\/span>How many negative keywords can you have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Answer: The exact number of negative keywords you can have in your account depends on the account structure, but a good rule of thumb is to aim for around 500\u20132,000 negative keywords to ensure maximum efficiency.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1675111570421\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_symbol_for_negative_keywords\"><\/span>What is the symbol for negative keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Answer: The symbol for negative keywords is a hyphen (-) or minus sign. For example, if searching for &#8220;shoes&#8221;, the negative keyword would be &#8220;-boots&#8221;.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1675112016305\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_negative_keywords\"><\/span>What are the advantages of negative keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Answer: Negative keywords can help to optimize your online advertising campaigns by ensuring that your ads only appear when it is the most relevant to the user and the products or services being advertised. This will help you to target a more qualified audience, <a href=\"https:\/\/www.7boats.com\/academy\/how-to-improve-ctr\/\" data-type=\"post\" data-id=\"24381\">increase click-through rate<\/a>, and reduce wasted ad spend. Additionally, using negative keywords can help improve campaign performance metrics such as cost per clicks (CPCs) and conversion rates.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What is negative keyword Negative keywords have a crucial role in Google Ads campaigns. Negative keywords are used to prevent &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[315],"tags":[],"class_list":["post-24647","post","type-post","status-publish","format-standard","hentry","category-question-answers"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=24647"}],"version-history":[{"count":3,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24647\/revisions"}],"predecessor-version":[{"id":24725,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/24647\/revisions\/24725"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=24647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=24647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=24647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}