{"id":26024,"date":"2023-06-30T18:10:22","date_gmt":"2023-06-30T12:40:22","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=26024"},"modified":"2023-07-27T10:50:28","modified_gmt":"2023-07-27T05:20:28","slug":"yoast-seo-beginner-guide","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/","title":{"rendered":"Yoast SEO: The Ultimate Beginner&#8217;s Guide"},"content":{"rendered":"\n<p>SEO, or <a href=\"https:\/\/www.7boats.com\/youtube-seo\/\">Search Engine Optimization<\/a>, is critical to any successful website. It&#8217;s the magic that pushes your site to the top of search engine results and attracts more visitors. Among the many <a href=\"https:\/\/seotools.7boats.com\/\">SEO tools<\/a> available, Yoast SEO stands out for its comprehensive features and user-friendly interface. This beginner&#8217;s guide will walk you through everything you need to know about using Yoast SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-1024x576.jpg\" alt=\"Yoast\" class=\"wp-image-26060\" width=\"705\" height=\"396\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-1024x576.jpg 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-460x259.jpg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-768x432.jpg 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-1536x864.jpg 1536w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-120x68.jpg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1-310x174.jpg 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/06\/Yoast-1.jpg 1600w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Understanding_Yoast_SEO\" >Understanding Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Installing_Yoast_SEO\" >Installing Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Setting_up_Yoast_SEO\" >Setting up Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#On-Page_SEO_with_Yoast\" >On-Page SEO with Yoast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Advanced_Features_of_Yoast_SEO\" >Advanced Features of Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Premium_Features_of_Yoast_SEO\" >Premium Features of Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/yoast-seo-beginner-guide\/#Master_Yoast_SEO_with_a_Digital_Marketing_Course\" >Master Yoast SEO with a Digital Marketing Course<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Yoast_SEO\"><\/span>Understanding Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast SEO is a <a href=\"https:\/\/www.7boats.com\/wordpress-plugins\/\">WordPress plugin<\/a> designed to make optimizing your website for search engines as easy as possible. It provides a host of features such as<a href=\"https:\/\/www.7boats.com\/keyword-research\/\"> keyword optimization<\/a>, readability analysis, and <a href=\"https:\/\/www.7boats.com\/technical-knowledge-of-seo-how-much-do-you-need\/\">technical SEO<\/a> enhancements. With over 5 million active installations, it&#8217;s trusted by website owners worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Yoast_SEO\"><\/span>Installing Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Installing Yoast SEO is straightforward. Navigate to the Plugins section on your WordPress dashboard, click &#8216;Add New&#8217;, and search for &#8216;Yoast SEO&#8217;. Once you&#8217;ve located the plugin, click &#8216;Install Now&#8217; and then &#8216;Activate&#8217;. Voila! Yoast SEO is now ready to help you <a href=\"https:\/\/www.7boats.com\/content-optimization\/\">optimize your website.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_up_Yoast_SEO\"><\/span>Setting up Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you start optimizing your content, it&#8217;s important to configure Yoast SEO to align with your website&#8217;s needs. Start by configuring the basics: your website type, organization details, and default social media image. Each setting plays a unique role in how your website is presented to search engines, so take the time to understand their significance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On-Page_SEO_with_Yoast\"><\/span>On-Page SEO with Yoast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Yoast SEO, optimizing individual posts and pages becomes a breeze. The plugin gives you a readability and SEO analysis for each page or post you create. Follow the suggestions provided to improve your content&#8217;s readability and SEO score. Remember, these scores are not absolute, but guidelines to help you create better, more optimized content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Features_of_Yoast_SEO\"><\/span>Advanced Features of Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast SEO also offers several advanced features to boost your SEO efforts. These include XML <a href=\"https:\/\/www.7boats.com\/why-do-you-need-sitemaps\/\">sitemaps<\/a>, which help search engines understand your website&#8217;s structure, and social media integration, which optimizes your content for social sharing. Make sure to explore these features to get the most out of Yoast SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Premium_Features_of_Yoast_SEO\"><\/span>Premium Features of Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the free version of Yoast SEO is fully equipped to help you optimize your website, the premium version offers even more. It includes features like <a href=\"https:\/\/www.7boats.com\/academy\/inter-site-linking-tips-from-google\/\">internal linking<\/a> suggestions, content insights, and a redirect manager. Consider upgrading to Yoast SEO Premium if these features align with your SEO goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast SEO is a powerful tool that simplifies the process of optimizing your website for <a href=\"https:\/\/www.7boats.com\/academy\/what-is-search-engine\/\">search engines<\/a>. By understanding and utilizing its features, you can significantly improve your website&#8217;s visibility and attract more visitors. So why wait? Start optimizing with Yoast SEO today, and watch your website climb up the search engine ranks!<\/p>\n\n\n\n<p>Remember, SEO is an ongoing process, not a one-time task. Keep learning, keep optimizing, and the results will follow. Happy SEO-ing!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Master_Yoast_SEO_with_a_Digital_Marketing_Course\"><\/span>Master Yoast SEO with a Digital Marketing Course<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you&#8217;re looking to truly master the art of SEO, specifically with tools like Yoast SEO, enrolling in a <a href=\"https:\/\/www.7boats.com\/academy\/\">digital marketing course<\/a> could be your best bet. These courses not only provide a deep dive into the world of SEO, but also offer hands-on experience with industry-leading tools. With practical assignments and real-world examples, you&#8217;ll learn how to get the most out of Yoast SEO and optimize your website like a pro. Don&#8217;t let this chance slip by. Enroll in a<a href=\"https:\/\/www.7boats.com\/academy\/\"> digital marketing training<\/a> today and take your first step towards mastering Yoast SEO and enhancing your digital marketing skillset.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, or Search Engine Optimization, is critical to any successful website. It&#8217;s the magic that pushes your site to the &hellip;<\/p>\n","protected":false},"author":5513,"featured_media":26060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/5513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=26024"}],"version-history":[{"count":3,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26024\/revisions"}],"predecessor-version":[{"id":26062,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26024\/revisions\/26062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/26060"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=26024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=26024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=26024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}