{"id":26358,"date":"2023-08-23T17:51:00","date_gmt":"2023-08-23T12:21:00","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=26358"},"modified":"2023-08-25T00:26:40","modified_gmt":"2023-08-24T18:56:40","slug":"get-your-content-featured-on-google-discover","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/","title":{"rendered":"How to Get Your Content Featured On Google Discover"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/08\/Google-discover.gif\" alt=\"\" class=\"wp-image-26469\" title=\"\"><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Google Discover has revolutionized the way we discover and consume content on the web. By showcasing personalized, relevant content to users when they open their device&#8217;s home screen or swipe left from the Google app, it has become an invaluable platform for content creators. The benefits of getting your blog featured on Google Discover are clear \u2013 increased visibility, reach, and engagement with readers \u2013 making it a must-have for content marketers.<\/p>\n\n\n\n<p>So, how can you ensure that your content makes it to the Discover feed? Well, in this blog post we provide a comprehensive guide on optimizing your content for Google Discover. We start with an overview of what Google Discover is and explain why it&#8217;s important for content creators. Then, we discuss <a href=\"https:\/\/www.7boats.com\/tips-write-magnetic-content\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.7boats.com\/tips-write-magnetic-content\/\" rel=\"noreferrer noopener\">ways to create high-quality content<\/a>, design a mobile-friendly blog, leverage structured data markup, craft compelling headlines, and visuals, optimize user engagement metrics, <a href=\"https:\/\/www.7boats.com\/evergreen-digital-marketing-content-ideas\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.7boats.com\/evergreen-digital-marketing-content-ideas\/\" rel=\"noreferrer noopener\">create evergreen and fresh content<\/a>, diversify your content formats, promote on social media platforms, localize your content for relevant audiences, and monitor performance with Google Search Console.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Understanding_Google_Discover\" >Understanding Google Discover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Crafting_High-Quality_Content\" >Crafting High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#SEO_Best_Practices\" >SEO Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Mobile-Friendly_Design_and_Speed\" >Mobile-Friendly Design and Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Leveraging_Structured_Data_Markup\" >Leveraging Structured Data Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Optimizing_Headlines_and_Visuals\" >Optimizing Headlines and Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Improving_User_Engagement_Metrics\" >Improving User Engagement Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Content_Creation_Strategy\" >Content Creation Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Google_News_Inclusion\" >Google News Inclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Social_Media_Promotion\" >Social Media Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Localization\" >Localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Monitoring_Performance_With_Google_Search_Console\" >Monitoring Performance With Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7boats.com\/academy\/get-your-content-featured-on-google-discover\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Google_Discover\"><\/span>Understanding Google Discover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Google Discover is a content recommendation platform that shows personalized content to users on their mobile devices when they open the Google app or swipe left from their device&#8217;s home screen. It offers an alternative to traditional search results and offers an engaging way for users to discover new information. The platform works by recommending content based on user preferences and interests. As such, it&#8217;s important for content creators to understand the user experience and optimize their content accordingly.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crafting_High-Quality_Content\"><\/span>Crafting High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Creating valuable, informative, and engaging content is essential for getting your blog featured on Google Discover. It&#8217;s important to focus on originality and avoid publishing duplicate or low-quality content. To craft high-quality posts, you can start by generating ideas that resonate with your <a href=\"https:\/\/www.7boats.com\/how-to-find-target-audience\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.7boats.com\/how-to-find-target-audience\/\" rel=\"noreferrer noopener\">target audience<\/a> and use industry-specific keywords to make your content more visible in the Discover feed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Best_Practices\"><\/span><strong>SEO Best Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Follow <a href=\"https:\/\/www.7boats.com\/academy\/seo-best-practices-for-a-new-website\/\" data-type=\"link\" data-id=\"https:\/\/www.7boats.com\/academy\/seo-best-practices-for-a-new-website\/\">SEO best practices<\/a> such as using relevant keywords, meta tags, and optimizing page loading speed. Although Discover doesn&#8217;t rely on search intent, good SEO can still improve visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile-Friendly_Design_and_Speed\"><\/span>Mobile-Friendly Design and Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Having a mobile-responsive design is important for Google Discover because most of its users access it on the go. An optimized website should load quickly, be easy to navigate, and feature visuals and videos that are tailored to mobile devices. Additionally, focusing on speed optimization can have a significant impact on user experience and content visibility.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leveraging_Structured_Data_Markup\"><\/span>Leveraging Structured Data Markup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Structured data markup is a way for websites to improve their appearance in search results, including Google Discover. It helps search engines better understand the information on your page by providing additional context and detail. By utilizing this element, you can boost readership and engagement with your content by making it more visible in user feeds.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizing_Headlines_and_Visuals\"><\/span>Optimizing Headlines and Visuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Crafting compelling, accurate headlines is essential for getting people to click on your blog post. Writing attention-grabbing headlines without resorting to clickbait is a great way to maximize visibility for your content. Additionally, visuals are key to making your post stand out in Google Discover and should be optimized for mobile devices. Use High-Quality Images. Google Discover often features posts with appealing, high-resolution images. Make sure your images are at least 1200px wide and have the necessary alt text for better SEO.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improving_User_Engagement_Metrics\"><\/span>Improving User Engagement Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>User engagement metrics such as <a href=\"https:\/\/www.7boats.com\/academy\/how-to-improve-ctr\/\" data-type=\"post\" data-id=\"24381\">click-through rate (CTR)<\/a>, time spent on page, and bounce rate all influence how often your content is recommended on Google Discover . To increase these metrics, you can optimize your content for <a href=\"https:\/\/www.7boats.com\/academy\/course\/free-seo-certification-course\/\" data-type=\"course\" data-id=\"6891\">search engine optimization (SEO)<\/a>, focus on creating quality content that resonates with readers, and leverage visuals to draw people in.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Creation_Strategy\"><\/span>Content Creation Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Providing a content creation strategy that balances both evergreen and current topics is important for success on Google Discover. As such, it\u2019s essential to incorporate topics that are both timeless and timely to stay relevant in the Discover feed. Additionally, diversifying content formats such as videos, infographics, and podcasts can help expand your reach and capture more readers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_News_Inclusion\"><\/span><strong>Google News Inclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you publish timely news content, consider getting your site included in Google News. This can increase your chances of appearing in Google Discover.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Promotion\"><\/span>Social Media Promotion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Using social media for content promotion is another key element for success on Google Discover. Creating engaging social media posts that feature visuals, headlines, and teasers can help draw attention to your content and encourage people to click through. Additionally, running effective social media ads can also boost readership and engagement with your blog post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Localization\"><\/span>Localization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Google Discover offers an opportunity for content creators to reach international audiences in multiple languages. To maximize the potential of this platform, it&#8217;s important to localize content whenever possible. This involves translating content, tailoring visuals for different regions, and optimizing headlines to match the linguistic preferences of each target audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoring_Performance_With_Google_Search_Console\"><\/span>Monitoring Performance With Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.7boats.com\/academy\/detailed-guide-to-google-search-console\/\" data-type=\"post\" data-id=\"26253\">Google Search Console<\/a> is a powerful tool that allows you to monitor the performance of your website on Google Discover. It provides insights into clicks, impressions, CTRs, time spent on page, and other user engagement metrics that can help you understand how your content is performing in the feed. Additionally, it allows you to identify any technical issues that may be preventing your blog from being featured on Google Discover.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Getting your blog featured on Google Discover offers numerous benefits for content creators. By leveraging keywords, crafting headlines and visuals tailored to mobile devices, optimizing user engagement metrics, creating a content creation strategy that balances evergreen and fresh topics, promoting on social media platforms, localizing your content for relevant audiences, and monitoring performance with <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noreferrer noopener nofollow\">Google Search Console<\/a>\u2014you can increase visibility and readership for your blog.<\/p>\n\n\n\n<p>Remember, Google uses machine learning to predict what content users will find interesting and engaging, so focusing on understanding your audience and delivering valuable content is key.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Discover has revolutionized the way we discover and consume content on the web. By showcasing personalized, relevant content to &hellip;<\/p>\n","protected":false},"author":5513,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26358","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/5513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=26358"}],"version-history":[{"count":2,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26358\/revisions"}],"predecessor-version":[{"id":26470,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26358\/revisions\/26470"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=26358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=26358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=26358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}