{"id":26615,"date":"2023-10-16T14:25:18","date_gmt":"2023-10-16T08:55:18","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=26615"},"modified":"2023-10-16T14:25:23","modified_gmt":"2023-10-16T08:55:23","slug":"google-trends-vs-keyword-planner","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/google-trends-vs-keyword-planner\/","title":{"rendered":"Google Trends vs. Keyword Planner: Which is Better for SEO?"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.7boats.com\/what-is-seo-a-comprehensive-guide-to-seo\/\" data-type=\"link\" data-id=\"https:\/\/www.7boats.com\/what-is-seo-a-comprehensive-guide-to-seo\/\">Search engine optimization (SEO)<\/a><\/strong> is a critical component of any successful <strong><a href=\"https:\/\/www.7boats.com\/3-unavoidable-online-marketing-strategies\/\">digital marketing strategy<\/a><\/strong>. Understanding what your <strong><a href=\"https:\/\/www.7boats.com\/3-unavoidable-online-marketing-strategies\/\">target audience<\/a><\/strong> is searching for and optimizing your content accordingly can make the difference between visibility and obscurity in the vast landscape of the internet. Two essential tools for SEO research are <strong>Google Trends and Google Keyword Planner<\/strong>, each offering its unique insights and benefits. In this article, we&#8217;ll compare <strong>Google Trends and Keyword Planner<\/strong> to determine which one is better for SEO.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/google-trends-vs-keyword-planner\/#Google_Trends_Uncovering_Trends_and_Seasonality\" >Google Trends: Uncovering Trends and Seasonality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/google-trends-vs-keyword-planner\/#Google_Keyword_Planner_Precise_Search_Volume_Data\" >Google Keyword Planner: Precise Search Volume Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/google-trends-vs-keyword-planner\/#Which_Is_Better_for_SEO\" >Which Is Better for SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Trends_Uncovering_Trends_and_Seasonality\"><\/span>Google Trends: Uncovering Trends and Seasonality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1024x510.png\" alt=\"Google Trends\" class=\"wp-image-26617\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1024x510.png 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-460x229.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-768x383.png 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-120x60.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-310x155.png 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image.png 1242w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><strong>Google Trends <\/strong>is a free tool provided by Google that allows you to explore the popularity of search queries over time. While it doesn&#8217;t provide exact search volume data, <strong>Google Trends<\/strong> offers several valuable features for SEO professionals:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trend Identification<\/strong>: Google Trends helps you identify rising or declining trends related to your keywords. This can be immensely valuable when creating content or marketing campaigns around current topics or seasonal events.<\/li>\n\n\n\n<li><strong>Regional Insights<\/strong>: It provides geographical data, showing where your keywords are most popular. This can help you target specific regions or countries for your SEO efforts.<\/li>\n\n\n\n<li><strong>Related Queries<\/strong>: Google Trends displays related search queries, giving you ideas for long-tail keywords or topics to include in your content.<\/li>\n\n\n\n<li><strong>Seasonality Analysis<\/strong>: You can see when certain keywords experience seasonal spikes in interest. This data can help you plan content and marketing efforts around peak times.<\/li>\n\n\n\n<li><strong>Comparative Analysis<\/strong>: Google Trends allows you to compare multiple keywords to determine which is more popular. This can be useful when deciding which keywords to prioritize.<\/li>\n<\/ol>\n\n\n\n<p>While Google Trends is excellent for tracking trends, identifying seasonality, and gaining insights into what&#8217;s currently popular, it does have limitations. It doesn&#8217;t provide precise search volume data, making it challenging to gauge the overall popularity of a keyword. For this, SEO professionals often turn to Google Keyword Planner.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Keyword_Planner_Precise_Search_Volume_Data\"><\/span><strong>Google Keyword Planner: Precise Search Volume Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-1024x634.png\" alt=\"Google Keyword Planner\" class=\"wp-image-26618\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-1024x634.png 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-460x285.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-768x476.png 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-120x74.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1-310x192.png 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2023\/10\/image-1.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>Google Keyword Planner is a part of <strong><a href=\"https:\/\/www.7boats.com\/guide-to-google-ads\/\">Google Ads<\/a><\/strong> and is designed primarily for advertisers. It provides precise search volume data, making it an invaluable tool for SEO keyword research:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search Volume Data<\/strong>: Keyword Planner offers exact search volume numbers for keywords. This data allows you to identify high-volume keywords and prioritize them in your SEO strategy.<\/li>\n\n\n\n<li><strong>Keyword Suggestions<\/strong>: It suggests related keywords based on the ones you enter, helping you discover new keyword opportunities.<\/li>\n\n\n\n<li><strong>Keyword Competition<\/strong>: You can gauge the level of competition for specific keywords, helping you choose keywords that are easier to rank for.<\/li>\n\n\n\n<li><strong>Historical Data<\/strong>: Keyword Planner shows historical search volume data, which can help you identify trends and seasonality over a more extended period.<\/li>\n\n\n\n<li><strong>Bid Estimates<\/strong>: While aimed at advertisers, the tool provides bid estimates that can give you an idea of the keyword&#8217;s value.<\/li>\n<\/ol>\n\n\n\n<p>Keyword Planner is more precise when it comes to search volume data and keyword competition. However, it lacks the real-time trend information that Google Trends offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Is_Better_for_SEO\"><\/span><strong>Which Is Better for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The choice between<strong> Google Trends and Keyword Planner<\/strong> ultimately depends on your specific SEO needs and goals. Here&#8217;s a summary of when each tool is more suitable:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use Google Trends when<\/strong>:\n<ul class=\"wp-block-list\">\n<li>You want to identify current trends and seasonality.<\/li>\n\n\n\n<li>You&#8217;re looking for inspiration for timely and trending content.<\/li>\n\n\n\n<li>Regional insights are crucial for your SEO strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use Google Keyword Planner when<\/strong>:\n<ul class=\"wp-block-list\">\n<li>You need precise search volume data.<\/li>\n\n\n\n<li>You want to analyze keyword competition.<\/li>\n\n\n\n<li>Historical data is essential for your SEO research.<\/li>\n\n\n\n<li>You&#8217;re primarily focused on <strong><a href=\"https:\/\/www.7boats.com\/keyword-research\/\">keyword optimization<\/a><\/strong> for higher search rankings.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>For a comprehensive SEO strategy, you can use both tools in conjunction. Start with <strong>Google Trends<\/strong> to identify trends and popular topics. Then, use <strong>Google Keyword Planner <\/strong>to drill down into specific keyword search volumes and competition. By combining the strengths of both tools, you can create a well-rounded SEO strategy that covers all aspects of keyword research and content optimization.<\/p>\n\n\n\n<p>In conclusion, both <strong>Google Trends and Google Keyword Planner<\/strong> have their unique advantages and can be powerful allies in your SEO efforts. The choice between them depends on your specific objectives and the type of data you need. Ultimately, a savvy SEO strategy may involve using both tools to get a complete picture of the search landscape and maximize your online visibility.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/trends.google.com\/trends\/\" rel=\"nofollow noopener\" target=\"_blank\">Checkout Google Trend Here<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" rel=\"nofollow noopener\" target=\"_blank\">Checkout Google Keyword Planner Here<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is a critical component of any successful digital marketing strategy. Understanding what your target audience is &hellip;<\/p>\n","protected":false},"author":5513,"featured_media":26619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/5513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=26615"}],"version-history":[{"count":2,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26615\/revisions"}],"predecessor-version":[{"id":26620,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26615\/revisions\/26620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/26619"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=26615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=26615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=26615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}