{"id":26910,"date":"2024-01-16T18:20:54","date_gmt":"2024-01-16T12:50:54","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=26910"},"modified":"2024-01-16T18:24:42","modified_gmt":"2024-01-16T12:54:42","slug":"how-can-i-promote-my-games-online","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/","title":{"rendered":"How Can I Promote My Games Online?"},"content":{"rendered":"\n<p>You&#8217;ve just finished developing your amazing new game &#8211; congratulations! But now comes the hard part &#8211; getting people to play it. With over 200,000 games launched on major app stores every year, standing out from the crowd is certainly challenging. But with the right promotion strategy, you can build buzz and drive tons of users to try out your game. Here are my top tips for effectively promoting your game online<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/#Create_a_Website_and_Blog\" >Create a Website and Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/#Be_On_Social_Media\" >Be On Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/#Run_an_Influencer_Marketing_Campaign\" >Run an Influencer Marketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/#Pitch_to_Gaming_Websites_and_Blogs\" >Pitch to Gaming Websites and Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/how-can-i-promote-my-games-online\/#Promote_at_Gaming_Events_and_Conferences\" >Promote at Gaming Events and Conferences<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Website_and_Blog\"><\/span>Create a Website and Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having an online hub dedicated just to your game is hugely beneficial for promotion. On your <strong><a href=\"https:\/\/www.7boats.com\/building-up-a-credible-website\/\">website<\/a><\/strong> and <strong><a href=\"https:\/\/www.7boats.com\/academy\/types-of-blogs\/\">blog<\/a><\/strong>, showcase trailer videos, post regular development updates, encourage signups for launch updates, and build hype. This gives you a platform to engage your target gaming audience directly. Promote your website link everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_On_Social_Media\"><\/span>Be On Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social platforms like Twitter, Facebook, Instagram, and TikTok are perfect for spreading awareness about your game. Share teasers, gameplay clips, behind-the-scenes content, and encourage followers to share posts. Facebook Groups and Reddit threads related to your game genre are great for community building. Use hashtags and trending topics for greater visibility. Geo-targeted ads can also be highly effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Run_an_Influencer_Marketing_Campaign\"><\/span>Run an Influencer Marketing Campaign <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gaming influencers and Twitch streamers with an engaged following are worth collaborating with. Provide them early access to your game in exchange for honest reviews, live streams, and shoutouts across their social channels. This taps into their readymade niche audience and generates word-of-mouth buzz.<\/p>\n\n\n\n<p>Related Post: <strong><em><span style=\"text-decoration: underline\">Comprehensive Guide To Influencer Marketing<\/span><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pitch_to_Gaming_Websites_and_Blogs\"><\/span>Pitch to Gaming Websites and Blogs <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Build relationships with writers at popular gaming sites and blogs. Offer them exclusive news and even early review copies in exchange for articles, interviews, reviews, and featured coverage of your game during launch period. Publications like IGN, GameSpot and Polygon can introduce your game to massive readership.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_at_Gaming_Events_and_Conferences\"><\/span>Promote at Gaming Events and Conferences <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>From E3 and Comic Con to niche gaming conventions, there are countless events catering to various sectors of the gaming community. Apart from putting up stalls, make full use of networking opportunities and social media at these events to promote your wares. Limited period launch discounts for attendees is also worthwhile.<\/p>\n\n\n\n<p>Smart and consistent promotion across the digital sphere, while building genuine engagement with your target market, is key to gaining traction for your breakthrough new game. Stay committed to the process, get creative with campaigns, and your game will find its right audience. For any specific queries on gaming promotion strategies, feel free to reach out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve just finished developing your amazing new game &#8211; congratulations! But now comes the hard part &#8211; getting people to &hellip;<\/p>\n","protected":false},"author":5513,"featured_media":26911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/5513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=26910"}],"version-history":[{"count":3,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26910\/revisions"}],"predecessor-version":[{"id":26914,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/26910\/revisions\/26914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/26911"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=26910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=26910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=26910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}