{"id":27785,"date":"2024-12-19T18:43:35","date_gmt":"2024-12-19T13:13:35","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=27785"},"modified":"2024-12-24T22:46:12","modified_gmt":"2024-12-24T17:16:12","slug":"seo-learning-roadmap-zero-to-hero","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/","title":{"rendered":"SEO Learning Roadmap: Zero to Hero"},"content":{"rendered":"\n<p>Are you ready to dive into the world of SEO but don\u2019t know where to start? Maybe you\u2019ve heard people throw around terms like &#8220;<strong><a href=\"https:\/\/www.7boats.com\/keyword-research\/\">keywords<\/a><\/strong>,&#8221; &#8220;<strong><a href=\"https:\/\/www.7boats.com\/academy\/seo-meta-description-tag\/\">meta descriptions<\/a><\/strong>,&#8221; and &#8220;<strong><a href=\"https:\/\/www.7boats.com\/best-practices-for-link-building\/\">backlinks<\/a><\/strong>,&#8221; but you\u2019re still scratching your head. Don\u2019t worry. This SEO learning roadmap guide is here to break it all down for you in a way that makes sense, step by step. By the time you\u2019re done reading, you\u2019ll know exactly what to learn, where to start, and how to level up your SEO skills like a pro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#What_is_SEO_and_Why_Should_You_Care\" >What is SEO, and Why Should You Care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Who_Needs_SEO_Anyway\" >Who Needs SEO, Anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Where_Do_You_Start_with_your_SEO_learning\" >Where Do You Start with your SEO learning?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Step_1_What_Are_the_Foundations_of_SEO\" >Step 1: What Are the Foundations of SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#How_Do_You_Research_Keywords\" >How Do You Research Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#What_is_On-Page_SEO_and_How_Do_You_Nail_It\" >What is On-Page SEO, and How Do You Nail It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Why_is_Content_the_King_of_SEO\" >Why is Content the King of SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#What_is_Off-Page_SEO_and_Why_Does_It_Matter\" >What is Off-Page SEO, and Why Does It Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#How_Do_You_Master_Technical_SEO\" >How Do You Master Technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#When_Should_You_Measure_Your_Progress\" >When Should You Measure Your Progress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Where_Can_You_Learn_Advanced_SEO\" >Where Can You Learn Advanced SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#What_Are_Some_Common_SEO_Mistakes_to_Avoid\" >What Are Some Common SEO Mistakes to Avoid?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#How_Long_Does_It_Take_to_See_Results\" >How Long Does It Take to See Results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Why_Should_You_Keep_Learning_SEO\" >Why Should You Keep Learning SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7boats.com\/academy\/seo-learning-roadmap-zero-to-hero\/#Whats_Next_for_You\" >What\u2019s Next for You?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO_and_Why_Should_You_Care\"><\/span><strong>What is SEO, and Why Should You Care?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO stands for <strong>Search Engine Optimization<\/strong>. In simple terms, it\u2019s the process of making your website more visible on search engines like Google. Why is this important? Because if people can\u2019t find your site, it doesn\u2019t matter how amazing your content is.<\/p>\n\n\n\n<p>Imagine owning a restaurant that\u2019s hidden in a back alley with no signs. SEO is like putting up neon signs, handing out flyers, and making sure your restaurant shows up on maps. It\u2019s how you bring traffic (aka visitors) to your digital doorstep.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Needs_SEO_Anyway\"><\/span><strong>Who Needs SEO, Anyway?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The short answer? Anyone who has a website. Whether you\u2019re a small business owner, a blogger, or someone building a personal brand, SEO can help you get noticed. It\u2019s especially important if you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank higher on Google.<\/li>\n\n\n\n<li>Attract more organic (free) traffic.<\/li>\n\n\n\n<li>Get more leads, sales, or subscribers.<\/li>\n<\/ul>\n\n\n\n<p>Even if you\u2019re a total beginner, learning SEO can give you an edge, whether you\u2019re doing it for your own website or planning to offer it as a service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Do_You_Start_with_your_SEO_learning\"><\/span><strong>Where Do You Start with your SEO learning?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO might seem overwhelming at first because there are so many pieces to the puzzle. But don\u2019t stress\u2014it\u2019s all about learning the basics first and building from there. Here&#8217;s a simple roadmap to guide you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_What_Are_the_Foundations_of_SEO\"><\/span><strong>Step 1: What Are the Foundations of SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you dive into advanced techniques, you need to understand the core concepts. These are the building blocks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keywords<\/strong>: These are the words or phrases people type into search engines. For example, \u201cbest pizza near me\u201d is a keyword. Learning how to find and use the right keywords is the backbone of SEO.<\/li>\n\n\n\n<li><strong>Search Intent<\/strong>: Why is someone searching for something? Are they looking for information, a product, or a solution? Matching your content to their intent is key.<\/li>\n\n\n\n<li><strong>On-Page SEO<\/strong>: This is about optimizing individual pages on your site. Think titles, meta descriptions, and headings. More on this later.<\/li>\n\n\n\n<li><strong>Off-Page SEO<\/strong>: This focuses on things outside your website, like backlinks (when other sites link to yours) and social signals.<\/li>\n\n\n\n<li><strong>Technical SEO<\/strong>: This involves making sure your site is fast, mobile-friendly, and easy to crawl for search engines.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Research_Keywords\"><\/span><strong>How Do You Research Keywords?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keyword research is where it all begins. It\u2019s how you figure out what your audience is searching for and how you can create content they\u2019ll love. Here&#8217;s how to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Free Tools<\/strong>: Google Keyword Planner, Ubersuggest, and AnswerThePublic are great for beginners.<\/li>\n\n\n\n<li><strong>Check Out Your Competitors<\/strong>: Tools like Ahrefs and SEMrush let you see what keywords other sites are ranking for.<\/li>\n\n\n\n<li><strong>Think Like Your Audience<\/strong>: What questions are they asking? What problems do they need solved? Write these down.<\/li>\n<\/ul>\n\n\n\n<p>Once you have a list of keywords, organize them by priority and relevance to your site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_On-Page_SEO_and_How_Do_You_Nail_It\"><\/span><strong>What is On-Page SEO, and How Do You Nail It?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On-Page SEO is all about optimizing the content on your website. Here are the key areas to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title Tags<\/strong>: This is the headline that appears on search engine results. Make it catchy and include your primary keyword.<\/li>\n\n\n\n<li><strong>Meta Descriptions<\/strong>: These are the short descriptions under your title tag in search results. They should summarize your content and include a call to action.<\/li>\n\n\n\n<li><strong>Headings (H1, H2, H3)<\/strong>: Use headings to structure your content. Your primary keyword should appear in the H1 tag.<\/li>\n\n\n\n<li><strong>URL Structure<\/strong>: Keep it short and include your keyword.<\/li>\n\n\n\n<li><strong>Internal Links<\/strong>: Link to other relevant pages on your site to keep visitors engaged.<\/li>\n\n\n\n<li><strong>Images and Alt Text<\/strong>: Use images to break up text, and always include alt text that describes the image with a keyword.<\/li>\n<\/ul>\n\n\n\n<p>Check our <a href=\"https:\/\/www.youtube.com\/playlist?list=PLkvXpofQsOpvUljrl8Y0PRjoll4lFct84\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Free SEO tutorials<\/a> on 7boats YouTube channel<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_the_King_of_SEO\"><\/span><strong>Why is Content the King of SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No matter how much you optimize your site, you won\u2019t rank without high-quality content. Why? Because Google\u2019s main goal is to deliver value to its users. Here\u2019s what you need to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write for Humans First<\/strong>: Don\u2019t just stuff keywords everywhere. Your content should be useful, engaging, and easy to read.<\/li>\n\n\n\n<li><strong>Solve Problems<\/strong>: Answer the questions your audience is asking. Be the go-to resource in your niche.<\/li>\n\n\n\n<li><strong>Regular Updates<\/strong>: Keep your content fresh. Outdated articles can hurt your rankings.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Off-Page_SEO_and_Why_Does_It_Matter\"><\/span><strong>What is Off-Page SEO, and Why Does It Matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Off-Page SEO helps you build authority. Think of it as your website\u2019s reputation. Here\u2019s how to boost it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Build Backlinks<\/strong>: When high-authority sites link to yours, search engines see your site as trustworthy. Focus on quality over quantity.<\/li>\n\n\n\n<li><strong>Guest Blogging<\/strong>: Write articles for other websites in your niche. It\u2019s a win-win\u2014you get exposure, and they get content.<\/li>\n\n\n\n<li><strong>Social Media Sharing<\/strong>: While it doesn\u2019t directly impact rankings, sharing your content on platforms like Twitter, LinkedIn, and Instagram can drive traffic.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Master_Technical_SEO\"><\/span><strong>How Do You Master Technical SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technical SEO might sound intimidating, but it\u2019s just about making your site easy for search engines to crawl and understand. Here\u2019s what to check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Speed<\/strong>: Use tools like Google PageSpeed Insights to test how fast your site loads. Slow sites can hurt your rankings.<\/li>\n\n\n\n<li><strong>Mobile Optimization<\/strong>: Most users browse on their phones, so your site needs to look good and work well on small screens.<\/li>\n\n\n\n<li><strong>XML Sitemaps<\/strong>: Create and submit a sitemap to help search engines index your site.<\/li>\n\n\n\n<li><strong>Fix Broken Links<\/strong>: Use tools like Screaming Frog to identify and fix broken links on your site.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_You_Measure_Your_Progress\"><\/span><strong>When Should You Measure Your Progress?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is a long game, so don\u2019t expect overnight results. But it\u2019s crucial to track your progress regularly. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: Monitor your traffic and see which pages are performing well.<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong>: Check your site\u2019s performance on Google and fix any errors.<\/li>\n\n\n\n<li><strong>Rank Tracking Tools<\/strong>: Tools like Serpstat or Moz can help you see where your site ranks for specific keywords.<\/li>\n<\/ol>\n\n\n\n<p>Set monthly goals and review your progress. This helps you identify what\u2019s working and what needs improvement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Can_You_Learn_Advanced_SEO\"><\/span><strong>Where Can You Learn Advanced SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve mastered the basics, it\u2019s time to level up. Here\u2019s where to focus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Local SEO<\/strong>: If you\u2019re a local business, optimize your Google My Business profile and get listed in local directories.<\/li>\n\n\n\n<li><strong>E-commerce SEO<\/strong>: Learn how to optimize product pages, use schema markup, and manage large inventories.<\/li>\n\n\n\n<li><strong>Voice Search Optimization<\/strong>: With more people using voice assistants like Siri and Alexa, targeting conversational keywords is becoming important.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Some_Common_SEO_Mistakes_to_Avoid\"><\/span><strong>What Are Some Common SEO Mistakes to Avoid?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even the best intentions can lead to mistakes. Avoid these common pitfalls:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword Stuffing<\/strong>: Overusing keywords can hurt your rankings.<\/li>\n\n\n\n<li><strong>Ignoring Mobile Users<\/strong>: A non-responsive site can drive visitors away.<\/li>\n\n\n\n<li><strong>Neglecting Analytics<\/strong>: If you\u2019re not tracking your progress, you won\u2019t know what\u2019s working.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Long_Does_It_Take_to_See_Results\"><\/span><strong>How Long Does It Take to See Results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the million-dollar question. SEO isn\u2019t a quick fix\u2014it\u2019s a long-term strategy. You might start seeing improvements in 3-6 months, but consistent effort over time is what leads to lasting results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Keep_Learning_SEO\"><\/span><strong>Why Should You Keep Learning SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The world of SEO is constantly changing. What works today might not work tomorrow. By staying updated with trends and algorithm changes, you\u2019ll always be ahead of the curve.<\/p>\n\n\n\n<p>Some great resources to follow include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google\u2019s Search Central Blog<\/strong><\/li>\n\n\n\n<li><strong>7boats blogs<\/strong><\/li>\n\n\n\n<li><strong>Seven Boats Academy blog<\/strong><\/li>\n\n\n\n<li><strong>Moz Blog<\/strong><\/li>\n\n\n\n<li><strong>Ahrefs Blog<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Next_for_You\"><\/span><strong>What\u2019s Next for You?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you have a roadmap, it\u2019s time to take action. Start with the basics, and don\u2019t be afraid to experiment. Remember, every SEO expert was once a beginner. With patience and persistence, you can go from zero to hero in no time.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to dive into the world of SEO but don\u2019t know where to start? Maybe you\u2019ve heard people &hellip;<\/p>\n","protected":false},"author":5513,"featured_media":27814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[788,408],"class_list":["post-27785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-seo-factors"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/27785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/5513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=27785"}],"version-history":[{"count":3,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/27785\/revisions"}],"predecessor-version":[{"id":27874,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/27785\/revisions\/27874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/27814"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=27785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=27785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=27785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}