{"id":3602,"date":"2016-02-19T08:57:46","date_gmt":"2016-02-19T08:57:46","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=3602"},"modified":"2022-09-22T19:44:16","modified_gmt":"2022-09-22T14:14:16","slug":"become-a-google-adwords-expert-in-12-steps-infographic","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/","title":{"rendered":"Become a Google Adwords Expert in 12 Steps [Infographic]"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>How to become a Google Ads Expert?<\/strong> Google Ads can be a great way to increase traffic to your website and generate more leads and sales. However, it can also be complicated and difficult to learn. This blog post will teach you <strong>how to become a Google Ads expert in 10 easy steps!<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#How_to_become_a_Google_Ads_Expert\" >How to become a Google Ads Expert<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_One_Sign_Up_for_a_Google_Ads_Account\" >Step One: Sign Up for a Google Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Two_Familiarize_Yourself_With_the_Google_Ads_Dashboard\" >Step Two: Familiarize Yourself With the Google Ads Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Three_Set_Up_Your_First_Campaign\" >Step Three: Set Up Your First Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Four_Choose_Your_Campaign_Type\" >Step Four: Choose Your Campaign Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Five_Enter_Your_Campaign_Details\" >Step Five: Enter Your Campaign Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Six_Choose_Your_Keywords\" >Step Six: Choose Your Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Seven_Write_Your_Ad\" >Step Seven: Write Your Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Eight_Choose_Your_Landing_Page\" >Step Eight: Choose Your Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Nine_Set_Your_Budget\" >Step Nine: Set Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#Step_Ten_Monitor_Your_Campaign\" >Step Ten: Monitor Your Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7boats.com\/academy\/become-a-google-adwords-expert-in-12-steps-infographic\/#How_to_become_a_Google_Ads_Specialist_Infographic\" >How to become a Google Ads Specialist [Infographic]<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_become_a_Google_Ads_Expert\"><\/span>How to become a Google Ads Expert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_One_Sign_Up_for_a_Google_Ads_Account\"><\/span>Step One: Sign Up for a Google Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step to becoming a Google Ads expert is to sign up for a Google Ads account. You can do this by going to the Google Ads website and clicking on the &#8220;Sign Up&#8221; button. Once you have signed up for an account, you will be able to access all of the features and tools that Google Ads has to offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Two_Familiarize_Yourself_With_the_Google_Ads_Dashboard\"><\/span>Step Two: Familiarize Yourself With the Google Ads Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have signed up for a Google Ads account, take some time to familiarize yourself with the dashboard. This is where you will be able to see all of your campaigns, ads, and keywords. Spend some time exploring the dashboard and getting comfortable with where everything is located.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Three_Set_Up_Your_First_Campaign\"><\/span>Step Three: Set Up Your First Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you are familiar with the Google Ads dashboard, it&#8217;s time to set up your first campaign. A campaign is a collection of ads and <a href=\"https:\/\/www.7boats.com\/academy\/lsi-keywords\/\" data-type=\"post\" data-id=\"21624\">keywords<\/a> that you want to use to target a specific group of people. To set up a campaign, click on the &#8220;Campaigns&#8221; tab and then click on the &#8220;Create Campaign&#8221; button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Four_Choose_Your_Campaign_Type\"><\/span>Step Four: Choose Your Campaign Type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are four different types of campaigns that you can choose from: search, display, video, and shopping. For this example, we will be choosing the &#8220;Search&#8221; campaign type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Five_Enter_Your_Campaign_Details\"><\/span>Step Five: Enter Your Campaign Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you have chosen your campaign type, you will need to enter some basic information about your campaign. This includes the name of your campaign, your budget, and your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Six_Choose_Your_Keywords\"><\/span>Step Six: Choose Your Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next step is to choose the keywords that you want to target. Keywords are the words or phrases that people will use when they are searching for something on Google. For example, if you are a plumber, you might want to target the keywords &#8220;plumbing&#8221; and &#8220;plumber.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Seven_Write_Your_Ad\"><\/span>Step Seven: Write Your Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have chosen your keywords, it&#8217;s time to write your ad. Your ad is what will appear on Google when someone searches for one of your keywords. Make sure that your ad is relevant to the keyword that you are targeting and that it includes a call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Eight_Choose_Your_Landing_Page\"><\/span>Step Eight: Choose Your Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your landing page is the page on your website that people will be taken to when they click on your ad. It is important to choose a landing page that is relevant to the keyword that you are targeting and that includes a call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Nine_Set_Your_Budget\"><\/span>Step Nine: Set Your Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last step is to set your budget. You will need to decide how much you are willing to spend on your campaign each day. Once you have set your budget, you are ready to launch your campaign!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Ten_Monitor_Your_Campaign\"><\/span>Step Ten: Monitor Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your campaign is up and running, it&#8217;s important to monitor it closely. You will need to track your click-through rate and conversion rate to see how well your campaign is performing. If you are not happy with the results, you can always make changes to your campaign.<\/p>\n\n\n\n<p>By following these ten steps, you will be well on your way to becoming a Google Ads expert! Just remember to keep learning and tweaking your campaigns until you find what works best for you and your business. Good luck!`s important to monitor it closely. You will need to track your click-through rate and conversion rate to see how well your campaign is performing. If you are not happy with the results, you can always make changes to your campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_become_a_Google_Ads_Specialist_Infographic\"><\/span>How to become a Google Ads Specialist [Infographic]<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Find below the most important 12 parameters to be an expert Google Adwords specialist.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"2753\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic.jpg\" alt=\"12 steps to becoming a Google AdWords Expert (Infographic)\" class=\"wp-image-3603\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic.jpg 700w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic-460x1809.jpg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic-260x1024.jpg 260w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic-120x472.jpg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2016\/02\/12-steps-to-becoming-a-Google-AdWords-Expert-Infographic-310x1219.jpg 310w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><em>Source: <a href=\"http:\/\/premiumitsolutions.com.au\/adwords\/become-a-google-adwords-expert-in-12-steps-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Premium IT Solutions Australia<\/a><\/em><\/p>\n\n\n\n<p><strong>Related reading: <a href=\"https:\/\/www.7boats.com\/academy\/how-to-become-an-seo-expert\/\" data-type=\"post\" data-id=\"21077\">How to become an SEO expert<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to become a Google Ads Expert? Google Ads can be a great way to increase traffic to your website &hellip;<\/p>\n","protected":false},"author":1,"featured_media":22339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[140],"class_list":["post-3602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adwords"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/3602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=3602"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/3602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media\/22339"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=3602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=3602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=3602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}