{"id":5686,"date":"2017-06-24T17:05:11","date_gmt":"2017-06-24T17:05:11","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=5686"},"modified":"2019-11-06T06:54:55","modified_gmt":"2019-11-06T06:54:55","slug":"search-engine-optimisation-lets-go-back-basics","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/search-engine-optimisation-lets-go-back-basics\/","title":{"rendered":"Search Engine Optimisation – Let’s Go Back To Basics"},"content":{"rendered":"\n
\"SEO<\/figure>\n\n\n\n

What comes to your mind when we say SEO? Google, Ranking, Popularity, Presence of website on first page of SERP (Search Engine Result Page), and what not!<\/span><\/p>\n\n\n\n

SEO commonly known as <\/span>Search<\/b> engine<\/b> optimisation<\/b> is basically all about optimising your website according to google\u2019s secret algorithms! Let\u2019s brush up the definition of <\/span>SEO <\/b>once more, \u201cSearch engine optimisation (<\/span>SEO<\/b>) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results\u2014often referred to as “natural”, “organic”, or “earned” results.\u201d  Without <\/span>search engines<\/b>, content would all be hand picked like newspapers and magazines, and it will be hard to come in the first because there are so many competing for that place. So, we can easily say SEO is our path to online success. Before going into details of how SEO works, let\u2019s get to know how Search Engine finds us on the web! The three basic stages for a <\/span>search<\/b> engine is <\/span>crawling<\/b>, where content is <\/span>discovered<\/span><\/i> by search bots, <\/span>indexing<\/b>, where the bots <\/span>analyse and store<\/span><\/i> the information collected in huge databases; and <\/span>retrieval<\/b>, where a user query <\/span>fetches<\/span><\/i> a list of relevant pages.<\/span><\/p>\n\n\n\n

Now the big question is how do we make google love our website and help us to rank first on SERP? <\/span><\/p>\n\n\n\n

Well, the equation is simple. If Google loves our website, and is happy about it, then it will be easier for our website to rank higher in SERP, it\u2019s that easy. SERP or search engine result page is the page that shows up after you search with a keyword. The page lists organic as well as inorganic results. Organic results are the hardworks of SEO! And how do Search Engine Optimisation work you might wonder? It\u2019s not that hard. There are few strategies we need to take to optimise a website and make it Search Engine friendly.  <\/span><\/p>\n\n\n\n

So, let\u2019s dive in directly on how we can make our websites SEO friendly with few following steps:<\/span><\/p>\n\n\n\n

  1. Business Analysis of the Website<\/span><\/li>
  2. Competitor Analysis<\/span><\/li>
  3. Keyword Analysis<\/span><\/li>
  4. Define goals and objectives<\/span><\/li>
  5. Place strategic search phrases on pages<\/span><\/li>
  6. Develop Sitemaps<\/span><\/li>
  7. Submit website to directories<\/span><\/li>
  8. And don\u2019t forget to test and measure regularly!<\/span><\/li><\/ol>\n\n\n\n

    Want to know more about the above mentioned steps? Stay in the loop or join our advanced course<\/a> to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    What comes to your mind when we say SEO? Google, Ranking, Popularity, Presence of website on first page of SERP …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[408],"class_list":["post-5686","post","type-post","status-publish","format-standard","hentry","category-blog","tag-seo-factors"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/5686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=5686"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/5686\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=5686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=5686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=5686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}